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Posts Tagged ‘iVillage’

Spin the Agencies of Record

“Don’t confuse fame with success. Madonna is one; Helen Keller is the other.” – Erma Bombbeck

Fifteen Minutes Public Relations, a Los Angeles firm specializing in consumer brands and celebrity representation, has expanded its personalities division with the recent addition of three new clients.

Dr. Lisa Masterson, Emmy-nominated co-host of the award-winning talk show The Doctors, HGTV star Carter Oosterhouse, currently hosting the hit show Million Dollar Homes, and Greg Louganis, Olympic Gold Medalist and trainer on the upcoming ABC series Splash, are the latest to join a burgeoning Fifteen Minutes TV personalities roster that includes Mario Lopez, Laila Ali, Ty Pennington, E! Correspondent Jason Kennedy and HGTV’s Sabrina Soto to name a few.

“Rice is great if you’re really hungry and want to eat two thousand of something.” – Mitch Hedberg

iVillage, the largest content-driven community for women online, announced today that it has been selected as the content partner for the Minute® Rice and Success® Rice “Simplify Yourself” program.

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As Environmentalists, Most Parents Fall Short

It looks like green is the new color of parental guilt.

According to a new survey by iVillage and Today.com, a huge number of parents admit they could do more to help the environment, but don’t have enough money to go greener, inducing “green guilt.”

The survey found 94 percent of parents want to do more to help the environment, but almost half (43 percent) say lack of money keeps them from being their greener selves.  For the record, we would buy everything organic at Whole Foods if we could, right? It’s just that all those sweet peas and pesticide-free artichokes really add up.

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Roll Call: CBS, NBC, Glover Park, Starbucks, and More

Sonya McNair

Jim Lanzone has been named president of CBS Interactive as part of CBS Corp.’s acquisition of Clicker.com, the company Lanzone co-founded. Lanzone, who was CEO of Clicker Media, will now oversee global CBS Interactive operations. Clicker.com will join a CBS roster of sites that includes CNET.com, TV.com, and Gamespot.com.

Also in CBS news, Sonya McNair has been named head of comms for CBS News. She will oversee media and talent relations, as well as day-to-day PR and internal comms for CBS News, CBS Radio News, CBSNews.com, and the CBS News Polling & Survey Unit.

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NBC Universal’s Arnot Joins RF Binder

Nada Arnot has joined RF Binder Partners as chief digital officer in the firm’s emerging digital group. Arnot was previously head of audience development at NBC Universal’s iVillage. At RF Binder, she will coordinate a team of 25 working on mobile communications, location-based applications, social media, and other areas.

Lauren A. Meller Joins iVillage as VP of Communications

iVillagePremium04.28.09.jpg

Lauren A. Meller, former Director of Corporate Communications for Advertising & Sales at Yahoo!, has joined iVillage as Vice President of Communications. Meller spent seven years at Yahoo. In her knew role, she will jointly report to Jodi Kahn, Executive Vice President of iVillage and Hilary Smith, Senior Vice President of Communications for NBC Universal Women & Lifestyle Entertainment Networks.

Meller’s background includes work as Senior Public Relations Manager for Epinions, Inc. and Public Relations Manager for Excite @ Home. She began her career in 1995 at Porter Novelli.

iVillage is in the midst of a re-launch and Director of Communications Mary Ellen Mooney said that most PR is being handled internally, however the company does have a “limited engagement” with agency Kaplow Communications to assist with re-launch PR efforts.