Say you’re a PR/branding exec at a big corporation. Say there’s a certain sitcom that’s been making fun of you mercilessly for seven years (while appearing on a network that you once owned). What would you do?
Well, if you’re General Electric and that sitcom is 30 Rock, you embrace it after maintaining an adversarial relationship for more than six seasons. G.E., which has seen its “Six Sigma” super-productivity culture mocked repeatedly by Tina Fey, recently decided to let the public know that it is totally in on the joke.
We weren’t the only ones who noticed the company’s weird “thank you” commercial on last week’s episode. Global director of brand management Linda Boff explained everything to Ad Age, saying “G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience.”
Oh yeah? Something tells us that former CEO/conspiracy theorist Jack Welch (aka Jack Donaghy) didn’t even chuckle, but at least somebody has a sense of humor.
It’s a bit of a rebranding, really: