TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jackie Cooper’

Edelman’s New ‘Creative’ Position Marks Shift Toward a More Assertive PR

Edelman PR Today Edelman PR announced the appointment of Jackie Cooper to the newly created role of global chair, creative strategy. Cooper previously served as global chair of brand strategy; she is now also a member of the firm’s executive committee.

What does this new title mean? It’s part of a larger strategic shift for the Edelman organization, which aims to “be the lead creative resource” for clients by expanding upon the role PR teams play within the creative process while simultaneously differentiating PR from other marketing disciplines. By leveraging the power of its internal Strategic and Creative Guild and its newly assertive creative strategy team, Edelman will “further empower” its more than 4,500 employees to address the challenges clients face in earning the loyalty of their customers.

The heart of this shift stems from the fact that, in the words of president and CEO Richard Edelman, “PR needs to have a better self-image” and avoid “[assuming] that the job is to advance advertising’s creative work”. In order to facilitate that change, the firm plans to begin “[hiring] more people out of advertising” and cooperating more closely with creative departments on new digital/multimedia content campaigns.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Sought-After Sister Pippa is Popular

In case you missed her — and it looks like no one did — Pippa Middleton stole some of the royal thunder at the April 29 wedding of the Duke and Duchess of Cambridge.

“Every magazine in the Western world now wants her on the cover,” Tatler editor Kate Reardon told the New York Times. Headlines shouted praise of Pippa and her Alexander McQueen bridesmaid’s dress. (Her bootyliciousness is getting a little praise on Facebook.) The porn industry is also paying attention, with one company offering Pippa $5 million for an X-rated cameo appearance. Yikes.

Edelman vice chair Jackie Cooper also told the Times that Pippa’s appearance was a “testament to great styling.”

“The magazines will treat her like a celebrity from now on, but she has a role to play in whether she wants to accelerate that or not. She needs to take a breather to see how it settles,” Cooper said.