“The Latino population are not immigrants. They’re here, right here, right now.”
So said Iman, the former fashion model, makeup mogul, The Fashion Show Ultimate Collection hostess, and keynote speaker at the latest Women at NBCU Power of the Purse breakfast. Today’s theme was “The New Majority: Marketing to the Multicultural Female Consumer,” however much of the time was spent talking specifically about the Hispanic female consumer, with the recent Census numbers certainly not far from anyone’s mind.
“Ethnic is outdated,” Iman, who is Somali, said towards the end of her speech. Rather, the key is to think about inclusion, presenting images and messaging that multicultural audiences can relate to. “The mothers now and young girls coming up will have the spending power and it’s all up for grabs.”
To that end, the panel discussion that followed discussed ways to succeed in grabbing some of that consumer power for your clients and brands.