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Posts Tagged ‘Jalopnik’

Nissan Blames Agency for Tweet Knocking Tesla

Last week Elon Musk’s Tesla Motors poached Nissan’s PR chief to lead its marketing and communications efforts. We can see why the larger company might respond by one-upping the upstart, but based on its response to a quippy tweet, we do not think this clip summarizes its strategy moving forward:

While the tweet mentioned by Autoblog Green [H/T Jalopnik] focused on the New Jersey Motor Vehicle Commission’s decision to block the company from implementing its direct sales model in the state, it’s all in good fun between competitors on social, right?

Maybe not. Nissan immediately deleted the image and blamed it on its social media agency. Pic after the jump.

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PR Win: BMW Designs 4-Year-Old’s 19-Engine Dream Car

One look at the photo of the over-the-top vehicle at left, and you might think, “Whoa. Was that designed by a car-crazed kid, or something?” Why yes, yes it was – a four-year-old named Eli, to be precise.

The one-of-a-kind design features 19 engines, 42 wheels, three steering wheels (to be controlled by three different drivers simultaneously) and, of course, a large trunk dedicated solely to transporting toys.

So how did this epically equipped piece of machinery make it from the brain of a toddler to a detailed BMW design? Like so many other magical things in childhood, all it took was a kid’s limitless imagination–and a particularly cool, dedicated adult invested in encouraging that creativity–to get things moving. It all started when Eli’s uncle posted on car enthusiast website Jalopnik:

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The El Camino May Come Back By Popular Demand

Jalopnik is leading the charge to bring back the beloved El Camino. On Friday, the blog blogged about a series of tweets that included a bit from GM’s new CMO Joel Ewanick, who said the company would bring back the car if 100,000 people (friends of @jalopnik and @chevalanche) would chime in and ask for it.

Ewanick threw down the gauntlet and now Jalopnik is rising to the challenge. The site is asking folks to raise their hand via comment to bring back the car, and so far, more than 3,000 have done so. Ray Wert, EIC of Jalopnik, told us via email, “GM has had a hard time as of late finding supporters. I don’t know if it’s in their best interest to casually dismiss the expressed desires of thousands of enthusiasts.”

We’ll keep an eye on this one to see how it turns out.