Just last week, many media outlets — PRNewser included — reported that Southern California Toyota dealers took their image into their own hands, hiring powerhouse local PR agency Sitrick and Co. Now, it appears the deal never went through.
At the last minute, Toyota told dealers they preferred to handle the PR campaign.
This all comes amidst news that Toyota executives highlighted $100 million in company savings for not issuing a recall this past summer, as well as the recall expanding into potential criminal and securities investigations.
Toyota Motor Sales U.S.A. President James Lentz will testify in front of the House Energy Committee tomorrow. Toyota Motor Company CEO Akio Toyoda [pictured] will testify in front of the House Committee on Oversight and Government Reform on February 24.