Earlier this week we delved into why PR services are a good investment for startup companies. Today we came across a related post in Entrepreneur magazine listing 10 questions that small business owners should ask themselves before hiring a PR firm.
The overwhelmingly positive response to Jane Porter‘s article tells us that it is extremely relevant to those ambitious businessmen/women wondering whether they should make the move. Because it approaches the PR “deliverables” issue from a small business perspective, we also believe it to be crucial reading for folks in the industry (and of course we agree that “a successful [PR] campaign can help you expand your business in ways you never could on your own”). Here are the 10 questions: