Today kicks off Earth Week (Earth Day is on Friday), and to get in the eco-friendly state of mind, we spoke with Janet Gallent, head of insights for NBCUniversal‘s Green is Universal initiative. The group just published the results of its poll “Green in the Economy II,” a follow-up to the first iteration of this study conducted in 2009, which looks at consumer sentiment about going green and sustainability.

This year, reuse and recycling is the theme for Green is Universal’s Earth Week activities, demonstrated by the “Art of Reuse” contest that’s happening now with Etsy. Findings from the initiative’s recent study show that recycling is a priority for consumers.

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