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Posts Tagged ‘Janet Rollé’

Showing Up Is Only Part of the News Media Battle

The decision about which news stories media outlets cover live has been front and center in the wake of Monday’s press conference with one of Herman Cain’s accusers, Sharon Bialek, and her lawyer, Gloria Allred. So naturally it was the first topic of discussion for a panel of news editors, reporters and marketers from The Washington Post, The Huffington Post, and CNN.

They spoke at PRWeek’s NeXT conference in New York on Tuesday, where they also debated the merits of being first to break news and the challenge of adapting to a more news savvy but overloaded audience.

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Roll Call: CNN’s New CMO, M Booth, M&C Saatchi, and More

CNN Worldwide has named Janet Rollé as the company’s new EVP and CMO, reporting to the president of the company, Jim Walton. Rollé joins from BET Networks, where she was also EVP and CMO, responsible for brand strategy, managed the redesign of BET on-air, and led BET’s multi-platform marketing campaigns.

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‘Brand Pillars’ Are the Foundation of BET’s Success

The stars of BET's "Tiny & Toya"

BET Networks is having a great year, according to Ad Age, because it has refocused on its audience and once again become culturally relevant.

In 2009, the network polled 70,000 African Americans and identified five “brand pillars”: “‘We Are Family’ (family-oriented, parent-friendly), ‘Fresher Than That’ (trend-setting, music-focused), ‘Shine a Light’ (politically aware), ‘Backing Black Dreams’ (aspirational, career-focused), and ‘Not on Our Watch’ (socially conscious, cause-minded.)”

“The pillars were created to help guide us to not do certain things. If it didn’t respect, reflect or elevate our audience, we had to ask ourselves, why are we doing this?” EVP and CMO Janet Rollé told Ad Age. The story continues with a Q&A that further discusses the network and how it’s reaching and growing its audience.

Just a couple of years ago, ratings were at a standstill and advertisers were fleeing some of the network’s programming.

After the jump, check out our video with digital PR pro James Walker, whose PRSA conference workshop “Socially Diverse: Engaging with Diverse Communities Online” focused on reaching African-American and Hispanic audiences online.

“The Web is way more diverse than you may know,” Walker says.

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