They spoke at PRWeek’s NeXT conference in New York on Tuesday, where they also debated the merits of being first to break news and the challenge of adapting to a more news savvy but overloaded audience.

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New Career Opportunities Daily: The best jobs in media.

CNN Worldwide has named Janet Rollé as the company’s new EVP and CMO, reporting to the president of the company, Jim Walton. Rollé joins from BET Networks, where she was also EVP and CMO, responsible for brand strategy, managed the redesign of BET on-air, and led BET’s multi-platform marketing campaigns.

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New Career Opportunities Daily: The best jobs in media.

The stars of BET's "Tiny & Toya"

BET Networks is having a great year, according to Ad Age, because it has refocused on its audience and once again become culturally relevant.

In 2009, the network polled 70,000 African Americans and identified five “brand pillars”: “‘We Are Family’ (family-oriented, parent-friendly), ‘Fresher Than That’ (trend-setting, music-focused), ‘Shine a Light’ (politically aware), ‘Backing Black Dreams’ (aspirational, career-focused), and ‘Not on Our Watch’ (socially conscious, cause-minded.)”

“The pillars were created to help guide us to not do certain things. If it didn’t respect, reflect or elevate our audience, we had to ask ourselves, why are we doing this?” EVP and CMO Janet Rollé told Ad Age. The story continues with a Q&A that further discusses the network and how it’s reaching and growing its audience.

Just a couple of years ago, ratings were at a standstill and advertisers were fleeing some of the network’s programming.

After the jump, check out our video with digital PR pro James Walker, whose PRSA conference workshop “Socially Diverse: Engaging with Diverse Communities Online” focused on reaching African-American and Hispanic audiences online.

“The Web is way more diverse than you may know,” Walker says.

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New Career Opportunities Daily: The best jobs in media.