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Posts Tagged ‘Jargon’

5 PR Catchphrases ‘Spinning’ Out of Control

PR-Dictionary

Much like niche cultures and mainstream industries, public relations has developed a glossary of its own. It’s not “‘In N’ Out” burger ordering off the menu’” cult-like verbiage, but flacks from all walks of life speak in the same universal code.

We understand each other when discussing work around a water cooler. We empathize with each other when commiserating about the cries of a client over an adult beverage. We share experiences as we exchange terminologies native to PR during a networking soiree.

And yet, there are a couple of phrases that we should really just stop repeating, at least in the way they’re used today. Here is this week’s 5 Things: The 5 PR catchphrases that are spinning out of control.

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The Top 5 Traits of Bad PR People

bad_pr

For years, PR professionals and organizations have been sharing with the rest of us what makes a good PR practitioner. Don’t you think if all those lists were doing any good, the entire industry wouldn’t have the appearance of skidmarks in a newsroom?

We don’t have the most sterling of reputations, people. Those stereotypes are there for a reason. So, it got me thinking maybe we’re doing this wrong. And then I had it. Back to our listicles of “5 Things.” here are the top 5 traits of bad PR people.

This should do the trick…

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The Over-Acronymization of PR (and 5 that need to go)

social-media-marketingMEMO to all those who mean the PR Newser team harm: Yes, “acronymization” is a word … now. 

Think about what you say on a daily basis at your job in PR, marketing, communications, social media, or some such. If you are like me, you abhor “Buzzword Bingo” and try to avoid it like a cold sore on a first date. However, you just can’t seem to escape the dreaded acronym that plagues this industry.

Think about it. They are everywhere, like a Kardashian only far less annoying. If they are online, you will offer clients abbreviations like “SEO,” “SEM,” “SMO,” and “SERP.” Go offline and you’re stuck there too with “B2B,” “B2C,” “CPG,” and “CTA.”

Meanwhile, I’m over thinking “WTF!”

Why do flacks, creatives and hybrids have to make everything an acronym? Do we sound more like a PR crackerjack when we barf initials out as if we are drunk on alphabet soup? Do you believe clients are so deftly impressed at your ability to summarize volumes of knowledge into three letters that have no business being together? Or, is it because you are just lazy as all get out?

Here is our list of top 5 industry acronyms that have to go…

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Top 10 NextGen Buzzwords that Already Suck

you-suck“Buzzword Bingo” is a game all flacks must learn to play during board meetings, conference calls and staff round-ups with that one brown noser in the group. Phrases we all know and detest like “Move the needle,” “Low-hanging fruit” and “110 percent” are enough to make us all swear off PR and move to something with a less challenging vernacular like politics or some such.

In the year of our sweet baby Jesus 2013, there are new buzzwords that are already starting to make the hair on my neck stand at attention and cause me wondering just how far I can push my allergy to certain foods without falling into a coma.

I’m sure you have others to add to this list, so let’s create a Twit Chat with the hashtag #nextgenbuzzwords and include @PRNewser or yours truly on the tweet. If you add yours to the list, we’ll make a follow-up post next week with your name all over it. Please? It’ll be fun and it’s Friday after all.

Here’s my Top 10 after the jump:

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MEMO from Yahoo’s David Pogue: ‘Buzzwords Blow!’

david-pogueFor those who know me and appreciate this craft, it’s hardly a secret that I have a man crush on affable consumer tech reporter David Pogue, formerly with the New York Times now enjoying a respite with Yahoo! as he “allows his juices to flow. In fact, for another gig I enjoy with TalentZoo’s Flack Me, I have scribed this and this with Pogue as my muse.

He’s friendly to the flack. He’s a journalist that understands this ofttimes hostile and symbiotic relationship we are privileged to share with reporters and editors. And now that Pogue is no longer with the Old Gray Lady and moved on to purpler pastures, it seems he is getting a little randy with his responses.

And yes, I dig it.

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