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Posts Tagged ‘Jarrod Bernstein’

Crisis Communications Case Study: Atlanta Snowstorm Edition

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NEWS FLASH: crisis communications is one of the most important services provided by our government—be it local, state or federal.

MWW‘s Jarrod Bernstein knows: his past titles include Associate Director of the White House Office of Public Engagement and Acting Assistant Secretary for Intergovernmental Affairs for United States Department of Homeland Security (among many others).

We recently spoke to Bernstein to get his take on lessons learned from the most recent public crisis comms incident: the “storm” that brought Atlanta to a standstill as residents spent hours stuck in traffic on streets blocked by less than three inches of snow.

The story included babies born on the highway, residents stranded in grocery stores and a significant hit to the reputation of not just the local government but the city itself.

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Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

The Iranian Nuclear Deal As Digital Communications Case Study

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You probably heard about the new deal reached between the United States, its international partners and the government of Iran regarding the latter nation’s contentious nuclear program in November. However you may feel about the politics underlying this development, there’s no doubt that it signaled a new approach to public relations for the government of Hassan Rouhani, who took office promising to improve his nation’s reputation by opening new lines of communication with the West.

Last week we spoke with Jarrod Bernstein of MWW—whose past titles include Associate Director of the White House Office of Public Engagement and Acting Assistant Secretary for Intergovernmental Affairs for United States Department of Homeland Security—about this event and the ways in which social media has reshaped politics as we know it.

Has social changed the political messaging game? 

“Yes. The way that the pundits were critiquing [the Iran deal] in real-time and even ahead of time and the speed at which the White House and other actors have to respond to incoming criticism has changed dramatically and has the potential to alter the way foreign policy is conducted.

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