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Posts Tagged ‘Jason Boog’

Attention! The Next Social Media Marketing Boot Camp Starts September 13

From September 13 to November 11, mediabistro.com will be hosting the Social Media Marketing Boot Camp, an online workshop and conference that will give you the tools to build your business using the latest social media and online networks.

Speakers include Gretchen Rubin, author of The Happiness Project, GalleyCat editor Jason Boog, and Newsweek and Daily Beast writer Jessica Bennett. Join them and many others for advice and instruction, networking opportunities, and keynote speeches that will help you engage with your audience and generate sales.

Click here for more information about the mediabistro.com’s Social Media Marketing Boot Camp. And if you sign up by August 23, you receive a discount. Sounds like a good deal.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

There’s Only One Winner, But There’s Opportunity For Everyone

This morning, I got literary with my GalleyCat colleague Jason Boog for the Morning Media Menu, discussing the upcoming announcement of the winner of this year’s Man Booker Prize, the high honor for British fiction.

The news just hit and, against the odds, Howard Jacobson won for his book The Finkler Question. This morning, we talked about the PR possibilities for the five who didn’t win. Publicists for the other contenders can still emphasize the significance of being among the six that were up for the prize. And just because an author didn’t win the big award, it doesn’t mean the book isn’t a good read.

How would you handle the PR for the authors who didn’t take home the title?

On The Menu: FishbowlNY Editor Says Goodbye

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Via Amanda Ernst at FishbowlNY:

Today is my last day as FishbowlNY editor, and I was lucky enough to be welcomed on the mediabistro.com Morning Media Menu podcast one last time.

Jason Boog of GalleyCat, AgencySpy’s Matt Van Hoven and I could talk forever, but this morning we stuck to just over 15 minutes of conversation about where I’m heading next, Hachette Book Group’s current dispute with Amazon and the Superbowl.

We are sad to see Amanda go, but are also happy that she will have the opportunity to join an exciting new publication. If you think you have what it takes to fill her shoes, check out the job listing currently posted on our job board.

Politico’s Michael Calderone On The Menu: Flight 253 Coverage “Reverted Back To Same Language” After 9/11

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Today’s guest on the mediabistro.com Morning Media Menu podcast was Politico.com staff writer Michael Calderone, talking about the political stories that will shape 2010.

Specifically, Calderone discussed the media’s response to the attempting bombing of Northwest Airlines Flight 253 and the NY Times’ rush job on an upcoming 8,000+ word article about terrorism.

Calderone noted correctly that there was “an onslaught of commentary” after the attempted bombing. He looked at some of the cable transcripts from 2001, directly after 9/11 and, “saw a lot of the same language re-occurring. You sort of have reverted back to the same language,” he said, regarding “wars against Islam,” airport security and other themes.

Regardless of the language used, the public was clearly hungry for the news. “CNN won the night on Friday [the night of the attack] and it showed to me that a lot of people wanted a steady stream of news to find out what was going on.” MSNBC stayed with taped holiday programing, while Fox News joined CNN in covering the story.

The show was hosted by GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes. Click here to download the MP3 version.

PRNewser On The “Menu”

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This PRNewser filled in for AgencySpy editor Matt Van Hoven — who is toiling somewhere in the Midwest — to co-host mediabistro’s Morning Media Menu podcast today with GalleyCat’s Jason Boog.

We talked about the breakdown of talks at the U.N. Climate Change conference in Copenhagen, Google’s smart phone, former Eliot Spitzer call girl Ashley Dupre‘s new advice column with the New York Post and of course the latest with Tiger Woods.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

Book PR After “Holy Grail” Kirkus Reviews Disappear

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Chief Content Wrangler Kat Meyer of Next Chapter Communications joined Galleycat’s Jason Boog and FishBowlNY’s Amanda Ernst to discuss the demise of Kirkus Reviews, and Editor & Publisher. Nielsen shuttered the book and newspaper trades yesterday.

Kirkus for the uninitiated, is the intelligent trade pub that until yesterday, published twice-monthly slabs of unvarnished reviews of upcoming books. A starred review in Kirkus can mean better wholesale orders, and better library pick-up. A good review can also spark interest in Hollywood to option for development into a movie or TV show.

Meyer is concerned for the future of Kirkus’s massive archive of content. She moderates the #followreader Twitter discussion about books, and blogs at the Bookish Dilettante.

Stream or download the interview here:

Peter Kafka of AllThingsD on the Menu: Managing the “Big Bang” of Media Coverage Versus “Steady Flow”

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PRNewser joined GalleyCat editor Jason Boog on the Morning Media Menu this morning with guest Peter Kafka of Dow Jones’ AllThingsD.

Kafka has reported on media and technology since 1997, and shared insights into the week’s biggest tech headlines–stories that will shape media news for the next few years. He discussed a new strategy for music videos on the web and the hypothetical Hulu for magazines being developed by the world’s most powerful publishers.

The latter story, which was formally announced yesterday, is being pitched by agency CooperKatz. Kafka called the press release “information free” but then said, “I was cruising the web this morning and plenty of folks were writing about the press release. All the papers of record have covered it, etc., so I’m not so sure that’s a bad thing.”

In terms of media relations strategy around launches, Kafka said, “They [PR] want a big bang when they launch, I guess that must be protocol, but I’m a little confused by it. I would think you would want a steady flow of coverage throughout the life-cycle of the product you’re launching. That all the conversation happens the first day it doesn’t really help you.” That’s the thing, PR wants a big bang around the launch and a steady flow. However, only some Jedi masters can manage to pull off both.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

mediabistro.com Launches eBookNewser

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Publishing PR pros, and all of those with an interest in digital publishing: please welcome the latest addition to the mediabistro.com blog network, eBookNewser, which launched today.

Editors Craig Morgan Teicher and Jason Boog were on our Morning Media Menu podcast this morning. The blog will focus on, “new eReaders and apps, indie presses, eBook deals” among other topics.

CBS’ Dave Price Joins Morning Media Menu Podcast to Talk Cross Country Adventure

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Via TVNewser: CBS’ Dave Price, “Early Show” weather anchor, called in this morning to the Morning Media Menu from Omaha, Nebraska where he is halfway across the country in his journey back to NYC.

Last Thursday, Dave was shipped off to Santa Monica, CA and given $50 and instructions to find his way back to the CBS studio on his own by this Friday morning. We spoke with Dave ahead of his trip and today, he was able to give an update on his progress.

Today’s podcast was hosted by TVNewser with GalleyCat editor Jason Boog. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

Talking Twitter, Mobile Apps and Book Marketing on Morning Media Menu

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PRNewser joined Shani Petroff, author of the young adult series, Bedeviled, and GalleyCat editor Jason Boog on today’s Morning Media Menu podcast. Petroff’s four-book series asks a simple question: What if you were a teenager, and your father was the Devil?

Petfroff explained how she broke into the young adult publishing market, how she uses social media to promote her titles, and her working relationship with the PR team at her publisher, Penguin Group.

Also discussed were some of the day’s biggest media headlines, including Twitter’s $100 million fundraising blitz and mobile phone app experiments at Men’s Health.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

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