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Posts Tagged ‘Jason Chupick’

Roll Call: Hearst, Maroon PR and the PRSA

Jason Chupick, who you may know as the co-founder of a certain weblog covering the public relations industry, joined Hearst as Director of PR for Hearst Magazines Digital Media, reporting to the President of the division and to the VP of PR. The digital unit of Hearst Magazines is dedicated to creating and implementing the digital strategy for the company’s magazine brands and other sites including Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping etc. as well as digital-only sites such as Delish.com and RealBeauty.com. The company also includes iCrossing, a global digital marketing agency. Chupick previously served as VP of editorial operations at MWW and VP of PR at Harper’s magazine.

Columbia, Maryland’s Maroon PR signed Mark Foglesong as Director of News & Multimedia. Foglesong, who previously served as the Bureau Chief & Senior Photographer for Comcast SportsNet Mid-Atlantic, will handle the creation/development of original content for Maroon clients. He will also advise clients in the sports, nonprofit, hospitality and entertainment sectors on content strategy. In his older role, Foglesong produced news magazine-style shows and documentaries for local sports teams including the Ravens and the Orioles.

The PRSA’s Entertainment and Sports Executive Committee named PR Founder & Sports Publicist Natalie P. Mikolich to its board. Mikolich, who founded both NPM PR and the sports PR blog Sports Publicity Spin, will play ”an active role assisting the Committee with their on-going initiatives and helping practitioners develop public relations and management skills directly relevant to their industries.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Ethics Fail: PR Firm Doubles as ‘Independent Research Institute’

shutterstock_124525963The fast food industry suffered some terrible PR a few weeks ago when an infographic revealed that a majority of employees at big chains qualify for federal benefits; the headlines read that American taxpayers essentially subsidize these companies’ ability to pay their workers low wages. It’s not a new theme, but it bolstered arguments that Walmart greeters and McD’s managers alike should not be prohibited from unionizing and lobbying for higher pay.

As the story grew, one name popped up over and over again as a contrary source speaking out against any related minimum wage increases: the Employment Policies Institute.

The problem, as revealed by the Center for Media and Democracy‘s PRWatch: EPI is another name for Berman and Co., a PR/lobbying firm created by former restaurant industry executive and labor attorney Rick Berman. He’s also responsible for the American Beverage Institute, a “think tank” fighting smoking bans and efforts to lower blood-alcohol limits used in DUI charges, as well as HumaneWatch.org, a site focused on countering the Humane Society of the United States‘ push for stricter regulations on animal testing.

There are more. Berman is essentially public enemy #1 to anyone who supports government-funded public health initiatives, and he doesn’t seem to mind.

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PRNewser Co-Founder Jason Chupick Joins MWW

We’re not prone to bragging about our accomplishments (cough cough), but today brings official word that MWW Group has hired Jason Chupick, the founding editor of this very website, as vice president of editorial operations.

Jason previously worked as VP of PR at Harper’s Magazine. His experience spans the worlds of journalism, public relations and digital media: In addition to time spent in the publishing industry, he worked at several boutique agencies in the New York City area, and he frequently speaks at industry events and conferences like last month’s Mediabistro webcast on increasing the visibility of your press releases.

MWW plans to use his “ability to combine editorial content technology and editorial expertise” to implement media production and placement strategies for clients.

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Upcoming Webcast: How to Get Your Press Release Read

megaphoneWant to increase the visibility of your press release? Once you hit “publish,” your news release is searchable on the Web. Boosting your Google search ranking and getting journalists to write about your news is a crucial skill for PR professionals.

Join Jason Chupick, VP of editorial news operations at MWW and founding editor of our very own PR Newser, for a one-hour webcast discussion on how to optimize your press releases. He’ll discuss simple hacks and strategies that will ensure that your news gets read. Learn how to choose the right keywords to bring your release to the top of search results, how to get the best quotes and how to use social media to amplify your voice. You’ll also have the opportunity to get answers to all your PR questions with Jason in this interactive webcast.

This session is scheduled for Wednesday, July 24 from 4-5pm ET. Sign up now to reserve your spot!

Roll Call: ‘Harper’s', Edelman, Porter Novelli, and More

Jason Chupick. Photo: Steve Bartel

A congratulations to one of our own: PRNewser contributor Jason Chupick has been named VP of PR for Harper’s Magazine. In this role, he’ll be heading up traditional consumer and trade PR and work closely with web editor Jeremy Keehn on community development and management. Chupick reports to John R. MacArthur, the magazine’s publisher and president. Great news!

Karen van Bergen has joined Porter Novelli as senior partner and MD of the New York office, effective January 1. She previously served as the leader of OneVoice, an Omnicom offering from Fleishman-Hillard and Ketchum. To assume this role, van Bergen will be relocating from Amsterdam. She is replacing assistant MD Joe Russo who has been filling the role on an interim basis.

Michael Bush has left MSLGroup for Edelman. He joined MSLGroup in February, serving as VP and comms director for the firm. Prior to that he was a reporter for Ad Age and PRWeek. At Edelman, he’s VP of media relations.

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Changes at PRNewser

You know what they say in the news business: don’t bury the lead. So on that note, I am announcing that this week is my last as full-time editor of PRNewser. However, I will be staying on as a contributing editor to the site, as I’ve been here since the start and truly believe in what we’ve done, and what we have left to do.

The great news is that we’re bringing on a new full-time editor of PRNewser who is more than capable of the challenge.

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Announcement: Our Next PRNewser Party, 6/2 In New York

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We’re happy to announce our next PRNewser party, coming up on Wednesday, June 2nd at SideBar in New York. SideBar is conveniently located near Union Square.

Thanks to our sponsor, digital communications agency Horn Group — this PRNewser previously worked there — the first 100 drinks are on the house, and we’ll have great drink specials after that.

RSVP now and tell all of your friends!

Bonus: If you’re in town next week, also join us for our “Flacks ‘n’ Hacks” party on Tuesday, May 25th, co-hosted by FishbowlNY co-editors Alex Alvarez and Mike Taylor and PRNewser co-editors Jason Chupick and yours truly. RSVP here.

Introducing…the PRNewser Weekly Podcast

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We’re proud to announce the launch of PRNewser’s weekly podcast, which will be broadcast live every Wednesday at 9am ET and hosted on BlogTalkRadio. In this ten minute podcast PRNewser editors Joe Ciarallo and Jason Chupick will discuss the top public relations industry news for the week, followed by a special guest interview.

This week, our guest is Adam Wallace, Director of Digital Marketing for the Roger Smith Hotel, a family-run boutique art hotel in midtown Manhattan.

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In his three years there he has helped establish the hotel’s reputation as a pioneer in social media marketing. His work with the Roger Smith has led them to recently be called what “may be the most social media savvy hotel in New York — if not the world” by eConsultancy.

We’ll embed the podcast player on PRNewser every Wednesday morning. Archives will be available via BlogTalkRadio anytime.

Readers: if you have an idea for a guest, please email us. We look forward to your feedback.

Wendell Potter on Maddow: Healthcare Industry Sees This As A “Potential Bonanza for Them”

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Former Cigna Corporate Communications VP turned health industry whistle blower Wendell Potter appeared on “The Rachel Maddow Show” last night. Asked about how healthcare executives are feeling about what is happening to their industry, Potter said, “They would be willing to give up pre-existing conditions as a condition to deny coverage, because they see this as a potential bonanza for them, and they’ve already gotten the President to go along, or change his course, that everyone should be forced to get coverage and that would mean if there is no public option, they would have billions of dollars of new revenue.”

In early August, PRNewser co-editor Jason Chupick crunched some numbers and noted, “In the past month, Potter’s name has appeared 154 times in the news, and in over 2,700 blog posts.”

“I’ve just been amazed at the opportunities I’ve had. I don’t think I’ve turned down an interview request yet. I just keep going. I’ll tell almost anybody about what I know and what I’ve learned over the past 20 years,” Potter told reporters, including Politics Daily’s Jill Lawrence last week.

The insurance industry has been largely mum in terms of responding to Potter’s statements, not wanting to make him a bigger story than he is. Perhaps it’s too late?

Joe Ciarallo Joins mediabistro.com as PRNewser Editor

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We’re happy to announce that our longtime PRNewser freelance editor Joe Ciarallo will be joining the mediabistro.com team full time, effective today. Joe will be expanding on current PRNewser content as well as producing other PR related events, classes and Webcasts for Mediabistro. He has been with us from the start, working to grow PRNewser from its inception to one of the most widely read PR industry news sites.

He comes to us from the Horn Group, a digital communications agency in Manhattan, where he worked with a number of technology and digital media companies.

“It’s been amazing to see how PRNewser has grown and changed over the last two years. From our humble beginnings as a WordPress blog (hopefully the long time readers will remember those days) to being considered a key industry source of news, I think we’re just getting started,” said Ciarallo. “I can imagine one question people may ask will be about my awesome co-editor Jason Chupick. Jason is of course continuing to lend his well chosen words and insight to PRNewser and will remain on as co-editor.”

Expect to see a lot more activity on PRNewser and more PR industry resources overall from mediabistro.com.

[Photo credit: Kelly Samardak]