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Posts Tagged ‘Jason Kintzler’

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release.

This morning Derek DeVries, senior associate at Lambert, Edwards and Associates, noticed this promoted post on Facebook:

ICYMI, Fiverr is the startup that promises to help you do anything for the not-at-all arbitrary price of $5.

The list of tasks included under that flimsy umbrella just happens to include a big category for “find public relations professionals,” all of whom seem eager to compose said releases for the stated fee.

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Is the Press Release Ready for Its Latest Makeover?

Tiny Pitch

We know, we know: you’re tired of reading stories about whether the press release is dead or not. So are we!

One of the most/least surprising findings in the Business Wire survey we posted on last week held that “traditional” releases are still quite valuable for journalists covering big-name corporate clients.

And yet.

We’ve covered Jason Kintzler‘s PitchEngine a good bit in the past thanks to his ongoing efforts to convince PR “to do more than attach a word doc to an email when it comes time to pitch.”

He does have a new product called Tiny Pitch to show you, but we were interested in a longer conversation about the state of the pitching process and the blunt instruments we use to do it.

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Arthur Page’s Hiroshima Statement Written for Harry Truman

Today marks the the 66th anniversary of the dropping of the atomic bomb on Hiroshima.  “Little Boy,” as it was nicknamed, killed 80,000 Japanese, and ushered in the nuclear era.  President Harry Truman made that decision, and delivered his statement about the attack to the press the following morning.  It was written by PR legend Arthur W. Page.

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PitchEngine Puts Newsrooms on Facebook

I caught up with PitchEngine‘s founder Jason Kintzler at the PRSA Digital Impact conference on Friday to see what he has in store for his service, and to actually shake hands.  PitchEngine has the unusual distinction of being based in Wyoming.  Kintzler blended just fine without his cowboy hat.

One offering we’ve covered before, and wanted to revisit is PE’s Newsroom for Facebook app.  Why would you want to put your newsroom on Facebook in addition to your site, or instead of on your site?  The answer can all be shoved in to the “why not” column.  Add an extra $20 bucks to your monthly PitchEngine tab and it’s a done deal.  Anyone who has conceived, planned and priced out the building of an app knows this is as free of headaches as it gets.

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PitchEngine Founder to Use Social Media Chops to Sweep Mustache Contest

Jason Kintzler, founder of social media press release service PitchEngine, is hoping to mop up the competition with his Wyoming Horseshoe (I just made that up) in the Robert Goulet Memorial Mustached American this year.

Kintzler and his furry friend are among 19 finalists in the award issued by the American Mustache Institute, also organizers of “Movember.”

The Institute, contest, and the month of moustachery  raise awareness for men’s cancers, with proceed going to the Prostate Cancer Foundation and Lance Armstrong’s LIVESTRONG foundation.

The return of the ‘stache is the brainchild of several former Fleishman-Hillard execs who now make up Elasticity, a digital and social media agency based in Fleishman’s hometown of St. Louis.

Kintzler’s social chops, along with his poll position on the AMI site should help him defeat all comers.

RELATEDElasticity Snags Fleishman-Hillard Digital Head (press release titled:  ‘Social Media Leaders & Slackers Alike Stunned As Elasticity Hires Woman, Non-Mustached Guy’)

PitchEngine Partners With iCrossing Founder for New SEO Offering

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PitchEngine, the multi-media content distribution company, has announced a partnership with iCrossing founder Jeff Herzog. Herzog recently sold the search marketing company to Hearst Corporation for more than $325 million.

Now Herzog has opened up his own SEO shop, Zog Media, which has partnered with PithEngine to develop a “social and search optimization platform for businesses and organizations of all sizes.”

Dubbed, “Project Redline,” the partnership has been in the works for 18-months. PitchEngine founder Jason Kintzler [pictured] was a bit short on specific product details. He did say in a statement, “We’re providing our users more horsepower.”

PitchEngine recently announced partnerships with Technorati and MyMediaInfo in March. These partnerships, in conjunction with today’s news, are all to support the company’s “media relations platform.” PitchEngine counts thousands of clients, including IBM, Zappos, CNN, Xerox and Chrysler.

PitchEngine Advertises On Bull Rider

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First, it was PRNewswire advertising on a race car. Now, competing press release distribution company PitchEngine is advertising on a professional bull rider, Mike Lee.

“By sponsoring Mike, we’re getting incredible brand exposure and supporting a guy who represents hard work and gritty determination – something that’s very important to us here at PitchEngine,” said Jason Kintzler, PitchEngine Founder and CEO.

The PitchEngine branding will debut this weekend on cable TV network Versus, as the Professional Bull Riding tour stops in Billings, MT for the Nile Invitational.

RELATED: PitchEngine Partners With Technorati and MyMediaInfo; Announces Media Relations Platform

Newswires Moving To “Performance-based” Pricing? Not So Fast

We recently came across this video on the O’Dwyer blog of Marketing Pilgrim blogger and creator of social media monitoring service trackur, Andy Beal, being interviewed at a recent search engine conference talking about changes to the newswire industry.

One point Beal brings up is that of “performance-based” pricing. “I would rather pay extra if I get my story picked up by The New York Times or Techcrunch, as opposed to paying $300 and having it go out there and maybe not get picked up by anybody,” he said.

PRNewser spoke with Jason Kintzler, founder of an “upstart” wire service of sorts, Pitch Engine, to get his take. “Andy raises some valid issues facing PR,” Kintzler said. “However, I’m not sure the ‘pay-for-performance’ solution can better the industry. Changing the pricing model won’t fix an outdated method of PR distribution.”

An executive at another wire service company said performance pricing would be a disadvantage to some big companies. “Imagine the cost for a product launch at CES by Apple or Microsoft,” they said.

The executive also said not all content put on the wire is meant for pick up and that it is unfair to put the burden on the wires, since many companies put out releases that simply aren’t news.

“So we wouldn’t get paid to send out your release when the news isn’t news?” the executive asked. “What about media alerts? Those don’t get ‘picked up.’” We’re interested in hearing your take. Leave your thoughts in the comments.

Year In Review: Five Important PR Innovations of 2009

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We begin our 2009 Year In Review coverage with a list of five important innovations that made the biggest impact on the PR industry over the last year.

Click continued for the complete list. Coming soon in our continuing year in review coverage: agency trends, the top five pitches of 2009 and more…

1) Facebook Makes Changes to “Fan Pages”

Facebook’s changes to their “Fan Pages” in March — which are destinations set up on the social network by everyone from celebrities to large brands — was possibly the innovation that brought brands and marketers on to the social network en-masse, giving them a formal and better way to communicate. Perhaps the biggest change was that status updates from fan pages now appeared in user’s news feeds “more often,” wrote David Berkowitz in Advertising Age. This positioned brands in the same way as ones’ “friends” on the social network for the first time.

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drop.io Gets Into PR Market With PressLift

File sharing company drop.io is getting into the PR market, targeting the press release and multimedia distribution sector. A new service, PressLift, will be launched in the coming weeks.

PRNewser received a demo of the new service recently. Here is an example release.

As of now, the service includes Google Analytics, but the company is planning on adding more tracking and monitoring features as they roll out. One can also track number of views, unique views, registration, re-tweets, Facebook shares, emails, and downloads of their content. Additional features include settings for embargoes and FTC compliance, and of course all the traditional features one would expect with a multimedia wire service: social sharing/indexing, support for video, images, audio, documents, text and links.

Mediaite’s Rachel Sklar reported that Soraya Darabi, manager of digital partnerships & social-media marketing at the New York Times, is leaving to join Drop.io as product lead for PressLift.

The company is considering entering the market at a price of $500 per release, although the pricing is still being debated internally and the company will want to give bulk deals to boost their user base.

One potential issue we see is that at this price, PressLift lacks the distribution capabilities that the major wire services have. A drop.io rep told PRNewser they see PressLift as a “compliment to wire services.” This could be a barrier to entry as PR agencies and internal PR teams are already looking to cut down on vendor expenses and may not be likely to add $500 on top of their existing costs for each press release. The drop.io rep we spoke with said, “most companies not using cheaper wire services such as PRWeb and PitchEngine.” They “have to use [wires like] PRNewswire” and “this is a compliment to that.”

Jason Kintzler, founder of PitchEngine, a similar press release/multimedia distribution company, charges nothing for the first 30-days of service and $35 per month/$400 per year after that.

He told PRNewser that PressLift is a “copy” of his service. “It’s merely a multimedia release creation tool – which virtually every wire service already offers,” he said. “Not sure I understand where they plan to appeal to corporations that already utilize these services. We think the future of distribution looks much different.” Kintzler’s PitchEngine counts Microsoft, IBM, Whole Foods and Zappos as clients, among others.

That being said, drop.io has been growing fast, has $4 million in venture capital funding and is led by well connected web entrepreneur Sam Lessin.

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