McDonald’s has hired MWW Group’s Cheryll Forsatz as director of PR for the New York region, a new position. Forsatz was head of consumer PR at MWW. The move continues the evolution of McDonald’s decentralized model, according to PRWeek.
Burson-Marsteller has appointed Jay Leveton as worldwide EVP. He’s currently CEO of Proof Integrated Communications and an MD with Penn Schoen Berland. He will work with senior management on U.S. growth, continue in his lead role at Proof, and serve as interim chair of the U.S. brand marketing practice.