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Posts Tagged ‘Jay Leveton’

Roll Call: McDonald’s, B-M, FEMA, and More

McDonald’s has hired MWW Group’s Cheryll Forsatz as director of PR for the New York region, a new position. Forsatz was head of consumer PR at MWW. The move continues the evolution of McDonald’s decentralized model, according to PRWeek.

Burson-Marsteller has appointed Jay Leveton as worldwide EVP. He’s currently CEO of Proof Integrated Communications and an MD with Penn Schoen Berland. He will work with senior management on U.S. growth, continue in his lead role at Proof, and serve as interim chair of the U.S. brand marketing practice.

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How To Get a Job In Social Media: Burson-Marsteller


We’ve noticed that in the advertising and public relations industries, agencies are increasingly on the lookout for professionals experienced in social media. We can argue the merit of who has social media expertise and who doesn’t later. For now we want to know: what are agencies and their clients looking for in this burgeoning field?

Over the next few days PRNewser and AgencySpy will run interviews with major agencies seeking social media hires. These are not exhaustive interviews, just 10 quick questions aimed at peeling the lid back. Hopefully the questions we asked will help you guide your career path, if social media is part of it. Today we have an interview with Jay Leveton, CEO of Proof Integrated Communications, a subsidiary of Burson-Marsteller.

What are the core skills of the social media staffer?

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Burson-Marsteller Subsidiary Proof Digital Media Hires B.L. Ochman


Digital marketing and communications agency Proof Digital Media, a subsidiary of Burson Marsteller, has hired blogger and “internet strategist” B.L. Ochman as Managing Director. She is crowd-sourcing her actual title via her blog.

“My particular brand of ignorance is very much in demand, and headhunters had been ringing me up in droves lately. Hiring long-time independent consultants is part of a fast-growing trend among agencies,” said Ochman in a blog post. As a solo practitioner, Ochman has worked with clients including IBM, McGraw-Hill, American Greetings, Ford Motors and Simon & Schuster.

She will report to Proof Digital CEO Jay Leveton. “Clients are scrambling to incorporate social media into their marketing, and yet there is a dearth of consultants and agencies that actually walk the walk and have case studies to prove it,” said Leveton in a statement.

Burson Proves its Digital Chops with Two Forms of Proof

Megafirm Burson-Marsteller is creating a separate, two-piece agency to approach digital influence two ways, “the creative execution of communications based on research and data to drive superior results for clients” and through “digital reputation management, online experience design, social Media, community development and mobile marketing” according to the press release issued this week by Burson spokesman Paul Cordasco. The former description belongs to Proof Integrated Communications (or Proof IC), the latter to Proof Digital Media.

Here’s where it gets really complicated: Proof IC will be formed as a combination of BM’s Marsteller advertising division and bits of Burson CEO Mark Penn‘s other company, Penn Schoen & Berland (PSB). Proof IC’s CEO is Jay Leveton, who was SVP at PSB and president of PSBcreative. Matt Lieppe, former creative director at PSBCreative will serve as chief creative officer.

Penn as most people in PR know, earned a ton of ink last summer as Hillary Clinton’s controversial chief strategist in her bid to win the democratic nomination for president.

More relevant to the competition for digital PR work and social media consulting is Proof Digital Media. At the helm as CEO is Erin Byrne, who was chief digital strategist at Burson. The Proof segmentation and re-brand is how many firms big and small are currently approaching the hunt for the piece of the social media pie.

Now that you have BM’s digital two-step in your grasp, consider that Burson-Marsteller is part of Young & Rubicam’s (Y&R) suite of brands, which is a subsidiary of the global company WPP (NASDAQ: WPPGY).