Burson-Marsteller has announced the launch of North of Nine, a tech agency that will be headquartered in San Francisco with offices in New York, Los Angeles, and Seattle. Jennifer Graham Clary will lead the firm as CEO, and there will be a staff of 25 including new hire Jay Marose, who will serve as creative director.

According to B-M, North of Nine is another tech firm option that will help clients avoid conflicts with companies on the B-M tech practice roster. The firm will operate on its own, but will join B-M’s list of firms that include Direct Impact, Proof Integrated Communications, and Penn Schoen Berland.