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Posts Tagged ‘JC Penney’

The 10 Biggest PR Losers of 2013

Oh sure, he looks happy NOW...

Sure, he’s happy now. Just wait ’til he wakes up tomorrow.

Now that 2014 has granted us nearly 48 hours’ worth of hard-earned hindsight, we’d like to pull out our overgeneralizing caps and name the ten biggest losers of the past year.

This list isn’t about individual failures destined to be remembered for decades: it’s more about the entities that lost the public’s trust in 2013.

So check it out and feel free to disagree with us, because that’s what the Internet is all about.

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What Are America’s 10 ‘Most Hated’ Brands? And Why?

Lord VoldemortToday we came across a list of “America’s 10 Most Hated Companies” courtesy of Ragan’s PR Daily and 24/7 Wall Street, which compiled the worst of the worst based on “stock performance, employee and customer satisfaction, and management decisions.”

We were intrigued, so we figured we’d peruse the list and see what we could make of it. What are these brands, and what did they do to offend the American public (and their investors) so badly?

Here they are, along with our past and present theories on why they suck:

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Spin the Agencies of Record

Active living brand prAna, known for its functional designs and progressive style, has selected Haberman of Minneapolis as its AOR in a competitive review. Haberman will handle public relations, social media and event management for the company as well as long-term marketing planning for prAna’s first Twin Cities location.

The new Minnesota store, slated to open in early November 2012 at 50th and France in Edina, joins five other retail prAna locations in Denver, Boulder, Santa Barbara, Portland and San Francisco.

Gap brand has eschewed established global agencies like stalwart Ogilvy for a host of agencies available on an as-needed basis. The shops including Peterson Milla Hooks and AKQA. PMH, a Minneapolis-based shop, has worked with Target, Kmart and JC Penney. Yet Gap and Ogilvy still maintain a relationship.

Gap spokeswoman Edie Kissko said,”Ogilvy & Mather Worldwide helped us tremendously over the last year in establishing the Gap brand ‘Be Bright’ platform, which we launched with our spring campaign… Ogilvy also created our fall ‘Icon Redefined’ campaign.”

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Branding Firm Asks Ellen for Support in Lawsuit Vs. JC Penney

Branding firm Hudson & Broad is suing JC Penney for $40 million for “breach of contract and misappropriation of trade secrets.” Using the retailer’s own “fair and square” marketing tagline against it, the firm has created the video above with an appeal to JCP spokeswoman Ellen DeGeneres, asking for her support. Last night, DeGeneres’ show posted a pre-show video in support of the President’s same-sex marriage stance, so hey, you never know.

Click here for more info about the case.

[via Ad Age]

The DeGeneres/JCPenney Controversy Doesn’t Play According to Script

So often these days, we hear stories about people taking to the Internet against this or that issue and exacting change. In that regard, it’s a “man bites dog” story when that script doesn’t play out.

A group called One Million Moms tried to mobilize supporters against JC Penney and its decision to hire openly gay and very popular talk show host Ellen DeGeneres as a spokesperson. Despite numerous appeals from the group, JC Penney decided to stick with DeGeneres. Moreover, people actually went online to congratulate JC Penney and speak against the group, calling them “bullies” and “haters.” This the same week that California struck down its ban on gay marriage and Washington made same-sex marriage legal. We like this a lot.

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