JCPenney has chosen DKC for “fashion and editorial outreach” after a competitive search, according to PRWeek. The retail company also chose PMK*BNC for PR services earlier this month, but neither is acting as AOR.
Posts Tagged ‘JCPenney’
Marketers are still learning about QR codes and see a great deal of value in using them. In fact, the thinking seems to go these days that if we spice up and bedazzle our QR codes, it makes the branding opportunity even better.
With the holidays upon us, two brands have just rolled out QR code programs.
The folks at Forever 21 must’ve been on vacation a couple of weeks ago when the entire world went ballistic over a JCPenney t-shirt sporting the message,”I’m too pretty to do homework so my brother has to do it for me.” Now Forever 21 has pulled an offensive girls t-shirt from its shelves that read, “Allergic to Algebra.” Equally vomitous.
Better than that, maybe sustained anger over these sorts of messages will prompt companies to not only stop sending out these sorts of sexist messages, but perhaps even infuse a few positive messages into their wares. Gasp and double gasp. Wouldn’t it be nice if a positive back-to-school message made its way into young girls’ wardrobes?
JCPenney had a bad day after people became outraged over a t-shirt that read “I’m too pretty to do homework so my brother has to do it for me.” The t-shirt was aimed at girls between the ages of seven and 16 and was being sold online during the back-to-school season. Ugh. Don’t these folks listen to any Beyoncé? Who run the world? A caption for the shirt read: “Who has time for homework when there’s a new Justin Bieber album out?”
The shirt generated tons of angry tweets (“I’m too pretty (and smart and pissed off) to buy your cheapass clothes,” wrote one woman), drew ire from blogs, and led to a petition against the retailer, forcing JCPenney to issue an apology and take down the offending cheapass shirt.
Amanda Borichevsky has joined GolinHarris as VP. She will focus most of her efforts on the PetSmart account, but will be lending a hand on other consumer accounts as well. She’ll be based out of the firm’s Dallas office reporting to Ginger Porter, MD for Texas, and Holly Gillentine, SVP for the state.
Previously, Borichevsky was a senior manager for JCPenney’s brand publicity team responsible for consumer-facing outreach for areas like CSR and home goods. She also previously served as VP at Vollmer Public Relations, which was acquired by Edelman in September.