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Posts Tagged ‘JCPenney’

Spin the Agencies of Record

Chief Executive Group, publishers of Chief Executive magazine, have chosen Fastlane Communications as its AOR. The firm will provide PR, event, and editorial design services.

JCPenney has chosen DKC for “fashion and editorial outreach” after a competitive search, according to PRWeek. The retail company also chose PMK*BNC for PR services earlier this month, but neither is acting as AOR.

Twice as Warm, an organization that matches clothing purchases with a donation to someone in need, has chosen Uproar PR as its AOR.

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QR Codes Are Making Their Way Into the Holiday Season

Over the past year or so, there’s been a lot of back and forth about QR codes. Are they a fad? Have we already moved on to the next thing? There answer to both is no.

Marketers are still learning about QR codes and see a great deal of value in using them. In fact, the thinking seems to go these days that if we spice up and bedazzle our QR codes, it makes the branding opportunity even better.

With the holidays upon us, two brands have just rolled out QR code programs.

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Forever 21 Gets Into T-Shirt Trouble

Forever 21

The folks at Forever 21 must’ve been on vacation a couple of weeks ago when the entire world went ballistic over a JCPenney t-shirt sporting the message,”I’m too pretty to do homework so my brother has to do it for me.” Now Forever 21 has pulled an offensive girls t-shirt from its shelves that read, “Allergic to Algebra.” Equally vomitous.

Once again, criticism is coming from all sides, letting the company know that folks won’t stand for the message that girls aren’t or shouldn’t strive to be smart.

Better than that, maybe sustained anger over these sorts of messages will prompt companies to not only stop sending out these sorts of sexist messages, but perhaps even infuse a few positive messages into their wares. Gasp and double gasp. Wouldn’t it be nice if a positive back-to-school message made its way into young girls’ wardrobes?

JCPenney Apologizes for Stupid T-Shirt

JCPenney had a bad day after people became outraged over a t-shirt that read “I’m too pretty to do homework so my brother has to do it for me.” The t-shirt was aimed at girls between the ages of seven and 16 and was being sold online during the back-to-school season. Ugh. Don’t these folks listen to any Beyoncé? Who run the world? A caption for the shirt read: “Who has time for homework when there’s a new Justin Bieber album out?”

The shirt generated tons of angry tweets (“I’m too pretty (and smart and pissed off) to buy your cheapass clothes,” wrote one woman), drew ire from blogs, and led to a petition against the retailer, forcing JCPenney to issue an apology and take down the offending cheapass shirt.

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JCPenney PR Manager Joins GH

Amanda Borichevsky has joined GolinHarris as VP. She will focus most of her efforts on the PetSmart account, but will be lending a hand on other consumer accounts as well. She’ll be based out of the firm’s Dallas office reporting to Ginger Porter, MD for Texas, and Holly Gillentine, SVP for the state.

Previously, Borichevsky was a senior manager for JCPenney’s brand publicity team responsible for consumer-facing outreach for areas like CSR and home goods. She also previously served as VP at Vollmer Public Relations, which was acquired by Edelman in September.

Resource Interactive: The Oscars Actually Did Win Social Media Gold

Digital marketing agency Resource Interactive, has taken a subjective look at the Oscars as well as the brands that advertised during the ceremony broadcast to assess whether they successfully integrated digital elements into their audience experiences.

According to Resource, JCPenney, Miracle Whip, and Gillette Venus were among the better of the 12 advertisers for the evening. They used the occasion to launch ad campaigns and tried to drive traffic to the Web, encourage online voting, or use their ads to direct consumers to their Facebook page. Still, the increase in the number of “likes” or new Twitter followers was relatively small.

For the Oscars themselves, however, the use of social media and a variety of platforms did lead to audience engagement.

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