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Posts Tagged ‘Jeep’

More Companies Go Public with Hacking Stories

Dick Costolo Twitter CEO It’s a perfect 21st century PR conundrum: You’re a big company. Your servers got hacked. Now you have to make a decision: Go public? Hold back? Deny everything? More and more big-name brands are taking the “strength in numbers” approach by admitting that they were “compromised”–as long as their competitors do it first.

Google was the first big brand to call itself the victim of cyber hackery back in 2010, and since then others have joined the growing chorus: Earlier this month it was Twitter, followed by Facebook, Apple, The Wall Street Journal, The Washington Post and The New York Times. (Burger King and Jeep had their Twitter feeds hacked this week, but that’s a different thing entirely.)

Some brands, like Bloomberg, continue to issue less-than-believable denials. We understand the desire to avoid saying “Yes, we were hacked by China”–but this kind of stubbornness can make brands look worse, especially when third-party sources confirm the reports.

Should companies go public after being hacked to get ahead of the story? Or should they hide in the shadows and issue no comment until the time is right?

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PR Fail: MTV/BET Twitter ‘Hack’ Was a Promo Stunt

Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald’s yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep this morning and turned it into another joke-fest with tweets like this one, which we can only present to you in RT form:

This afternoon, reports and tweets named MTV and BET as the latest victims of the hacker wave. One problem, though: they were faking it.

 

 

 

 

 

 

 

 

 

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Chrysler CEO Contradicts Romney Outsourcing Ad

We’re all a little obsessed with the after-effects of Hurricane Sandy right now, but our last post reminded us that there will be an election one week from today—and that its winner will be the nation’s next president.

The latest election-related PR news centers on Ohio, a land forever competing with Florida for “most important state in the nation” status. Here’s our (very quick) summary of the moment’s hottest topic:

The 2009 government bailout of the auto industry affected an estimated 1 in 8 Ohio natives’ jobs, and Mitt Romney understandably wants to convince these voters that President Obama didn’t help them out at all (and encourage them to forget that he wrote an op-ed arguing against government intervention on the auto industry’s behalf).

In an effort to turn the issue to its advantage, the Romney campaign created an ad playing off Chrysler/Fiat’s plans to begin manufacturing more of its iconic Jeeps in China, which happens to be the world’s fastest-growing automobile market.

The ad implies that these new overseas manufacturing operations will come at the expense of American jobs and vaguely pins responsibility for the supposed job loss on President Obama. The general response within Ohio has been swift and decisive—nearly every significant local paper (even those papers whose editors endorsed Mr. Romney) questioned the ad’s accuracy  this week. Some pundits now speculate that the campaign’s bold move could amount to a PR fail.

Today brought the most decisive statement on the issue to date:

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