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Posts Tagged ‘Jeff Jarvis’

The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Jeff Jarvis Launches a Hashtag, Tapping Into Anger and Dropping Major F Bombs

Looks like I wasn’t the only one angry while watching the dueling addresses last night from President Obama and Speaker of the House John Boehner.

CUNY professor and blogger Jeff Jarvis started a hashtag, #FuckYouWashington, that has racked up tens of thousands of comments. One thing Jarvis made clear during his appearance on The CBS Early Show (The Atlantic Wire’s coverage of the CBS coverage is pretty funny) was that he tapped into the frustration felt around the country over the government’s inability to come to a budget resolution. People felt moved to engage and participate.

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Only One More Day to Get the Early Bird Discount for the Startup Boot Camp

Tomorrow is the last day to get the early bird rates for mediabistro’s Startup Boot Camp, taking place July 12 through August 30.

This online conference and workshop will offer attendees keynote speeches, networking opportunities, and how-tos for creating a business plan for a startup company. Among the speakers are Buzzmachine blogger, instructor, and author Jeff Jarvis; Columbia University professor and DNAinfo contributing editor Sree Sreenivasan; and mediabistro’s own Laurel Touby.

Register now and save! Plus, get a free gift. Click here for more information.

The FCC’s Embedded Journalist Is Really a Spokesman

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On Monday night the Federal Communications Commission’s (FCC) senior advisor to the chairman Steve Waldman tried out the agency’s “Reboot” message on a tough crowd: regulation averse digerati from Silicon Alley. The small group of entrepreneurs and very vocal journalist/bloggers including CUNY prof and BuzzMachine blogger Jeff Jarvis and Wired’s Spencer Reiss got together at the offices of PR firm Morris + King to hash out what Waldman is supposed to be doing.

Waldman, founder of BeliefNet (a longtime M+K client) and former Newsweek journalist, was tapped by his old friend, FCC Chairman Julius Genachowski to deliver a non-binding “Future of the Media” report by the end of this year. Genachowski brought in Waldman last Fall to sift through everything related to the state of news media today–existing research from places like Pew and Poynter Institutes, policies and pending initiatives such as the stance on Net Neutrality and the possible relaxation of cross-ownership rules between media companies.

“It’s an exercise in restraint. I can’t always mouth off with my point of view,” said Waldman. His job isn’t to figure out how to save the mainstream media from itself or fix business models, but to understand the various forces that pose a threat to the essential role of the news in holding commercial interests accountable.

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Should We Stop Using the Term Influencer?

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One of the most popular buzz words to pop up in PR and marketing circles over the last several years is “influencer.” In one sense, the term’s popularity can be tied to the rise of social media, which led to PR pros having to “pitch” people who don’t fit into any neatly defined category like journalists or spokesperson.

The term has been completely immersed in the PR community, and we’ve used it many a time as well. Large agencies have even developed product offerings around it, like Ogilvy PR’s “scalable Influencer Relationship Management (IRM) influencer activation platform.”

Also, there is an entire category of “social targeting” and other similar advertising technology companies attempting to crack the influence code, albeit from the advertising perspective as opposed to communications.

However, some are expressing doubt in the “influencer” term.

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Interview: Courtney Barnes, Co-Author, Digital Strategies for Powerful Corporate Communications

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“They can’t not participate,” says Courtney Barnes when it comes to companies and social media. Barnes, former editor of PR News and now Vice President and Director of MH Group Communications is the co-author of Digital Strategies for Powerful Corporate Communications (McGraw-Hill, August 2009), alongside Paul Argenti, Professor of Management and Corporate Communication at Tuck at Dartmouth.

PRNewser caught up with Barnes this week to talk about why many large brands have changed their tune when it comes to social media, if PR will be able to grab a larger piece of the pie when it comes to digital and what stories stick out in terms of the executives she’s spoke with over the last year.

A lot of books have been written about digital communications, social media and PR. What makes this one different?

This one is really targeting senior management in terms of how not only they can, but how they need to leverage social media to advance their brand’s reputation and bottom line.

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