CUNY professor and blogger Jeff Jarvis started a hashtag, #FuckYouWashington, that has racked up tens of thousands of comments. One thing Jarvis made clear during his appearance on The CBS Early Show (The Atlantic Wire’s coverage of the CBS coverage is pretty funny) was that he tapped into the frustration felt around the country over the government’s inability to come to a budget resolution. People felt moved to engage and participate.
Posts Tagged ‘Jeff Jarvis’
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On Monday night the Federal Communications Commission’s (FCC) senior advisor to the chairman Steve Waldman tried out the agency’s “Reboot” message on a tough crowd: regulation averse digerati from Silicon Alley. The small group of entrepreneurs and very vocal journalist/bloggers including CUNY prof and BuzzMachine blogger Jeff Jarvis and Wired’s Spencer Reiss got together at the offices of PR firm Morris + King to hash out what Waldman is supposed to be doing.
Waldman, founder of BeliefNet (a longtime M+K client) and former Newsweek journalist, was tapped by his old friend, FCC Chairman Julius Genachowski to deliver a non-binding “Future of the Media” report by the end of this year. Genachowski brought in Waldman last Fall to sift through everything related to the state of news media today–existing research from places like Pew and Poynter Institutes, policies and pending initiatives such as the stance on Net Neutrality and the possible relaxation of cross-ownership rules between media companies.
“It’s an exercise in restraint. I can’t always mouth off with my point of view,” said Waldman. His job isn’t to figure out how to save the mainstream media from itself or fix business models, but to understand the various forces that pose a threat to the essential role of the news in holding commercial interests accountable.
One of the most popular buzz words to pop up in PR and marketing circles over the last several years is “influencer.” In one sense, the term’s popularity can be tied to the rise of social media, which led to PR pros having to “pitch” people who don’t fit into any neatly defined category like journalists or spokesperson.
The term has been completely immersed in the PR community, and we’ve used it many a time as well. Large agencies have even developed product offerings around it, like Ogilvy PR’s “scalable Influencer Relationship Management (IRM) influencer activation platform.”
Also, there is an entire category of “social targeting” and other similar advertising technology companies attempting to crack the influence code, albeit from the advertising perspective as opposed to communications.
However, some are expressing doubt in the “influencer” term.