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<title>Jeff Jarvis - PRNewser</title>
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<description>Your Daily PR Release</description>
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<title>Jeff Jarvis Launches a Hashtag, Tapping Into Anger and Dropping Major F Bombs</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-24883" title="#fuwashington" src="http://www.mediabistro.com/prnewser/files/2011/07/fuwashington.bmp" alt="" />Looks like I wasn&#8217;t the only one angry while watching <a href="http://www.mediabistro.com/prnewser/obama-addressing-the-nation-tonight-presssec-tweeting-this-afternoon_b24842">the dueling addresses</a> last night from <strong><a href="http://www.mediabistro.com/President-Obama-profile.html">President Obama</a></strong> and Speaker of the House <strong><a href="http://www.mediabistro.com/John-Boehner-profile.html">John Boehner</a></strong>.</p>
<p>CUNY professor and blogger <strong><a href="http://www.mediabistro.com/Jeff-Jarvis-profile.html">Jeff Jarvis</a></strong> started a hashtag, <a href="http://twitter.com/#!/search/%23fuckyouwashington">#FuckYouWashington</a>, that has racked up tens of thousands of comments. One thing Jarvis made clear during his appearance on <em>The CBS Early Show </em>(<a href="http://www.theatlanticwire.com/politics/2011/07/how-cbs-news-covered-vulgar-twitter-hashtag/40409/">The Atlantic Wire&#8217;s</a> coverage of the CBS coverage is pretty funny) was that he tapped into the frustration felt around the country over the government&#8217;s inability to come to a budget resolution. People felt moved to engage and participate.</p>
<p> <a href="http://www.mediabistro.com/prnewser/jeff-jarvis-obama-boehner_b24882#more-24882" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/jeff-jarvis-obama-boehner_b24882#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/jeff-jarvis-obama-boehner_b24882</link>
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		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Affairs]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[John Boehner]]></category>
		<category><![CDATA[President Obama]]></category>
<pubDate>Tue, 26 Jul 2011 14:12:10 +0000</pubDate>
</item>
<item>
<title>Only One More Day to Get the Early Bird Discount for the Startup Boot Camp</title>
<description><![CDATA[<p><img class="alignnone size-full wp-image-22533" title="startup boot camp" src="http://www.mediabistro.com/prnewser/files/2011/06/startup-boot-camp.bmp" alt="" />Tomorrow is the last day to get the early bird rates for mediabistro&#8217;s Startup Boot Camp, taking place July 12 through August 30.</p>
<p>This online conference and workshop will offer attendees keynote speeches, networking opportunities, and how-tos for creating a business plan for a startup company. Among the speakers are <a href="http://www.buzzmachine.com">Buzzmachine</a> blogger, instructor, and author <strong><a href="http://www.mediabistro.com/Jeff-Jarvis-profile.html">Jeff Jarvis</a></strong>; Columbia University professor and DNAinfo contributing editor <strong><a href="http://www.mediabistro.com/Sree-Sreenivasan-profile.html">Sree Sreenivasan</a></strong>; and mediabistro&#8217;s own <strong><a href="http://www.mediabistro.com/Laurel-Touby-profile.html">Laurel Touby</a>.</strong></p>
<p>Register now and save! Plus, get a free gift. <a href="http://www.mediabistro.com/startupbootcamp?c=bcejblpost">Click here for more information.</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Tonya Garcia</dc:creator>
<comments>http://www.mediabistro.com/prnewser/only-one-more-day-to-get-the-early-bird-discount-for-the-startup-boot-camp_b22532#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/only-one-more-day-to-get-the-early-bird-discount-for-the-startup-boot-camp_b22532</link>
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[Mediabistro]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[Laurel Touby]]></category>
		<category><![CDATA[Sree Sreenivasan]]></category>
		<category><![CDATA[Startup Boot Camp]]></category>
<pubDate>Mon, 13 Jun 2011 12:37:22 +0000</pubDate>
</item>
<item>
<title>The FCC&#8217;s Embedded Journalist Is Really a Spokesman</title>
<description><![CDATA[<p><img alt="n596844593_159272_4382.jpg" src="/prnewser/files/original/n596844593_159272_4382.jpg" width="155" height="240" class="alignleft" vspace="3" hspace="8/" /></p>
<p>On Monday night the Federal Communications Commission&#8217;s (FCC) senior advisor to the chairman <strong><a href="http://www.mediabistro.com/Steve-Waldman-profile.html">Steve Waldman</a></strong> tried out the agency&#8217;s <a href="http://reboot.fcc.gov/">&#8220;Reboot&#8221; message</a> on a tough crowd:  regulation averse digerati from Silicon Alley.  The small group of entrepreneurs and very vocal journalist/bloggers including CUNY prof and BuzzMachine blogger <strong><a href="http://www.mediabistro.com/Jeff-Jarvis-profile.html">Jeff Jarvis</a></strong> and Wired&#8217;s <strong><a href="http://www.mediabistro.com/Spencer-Reiss-profile.html">Spencer Reiss</a></strong> got together at the offices of PR firm <a href="http://www.morris-king.com/">Morris + King</a> to hash out what Waldman is supposed to be doing.</p>
<p>Waldman, founder of BeliefNet (a longtime M+K client) and former <em>Newsweek</em> journalist, was tapped by his old friend, FCC Chairman <strong><a href="http://www.mediabistro.com/Julius-Genachowski-profile.html">Julius Genachowski</a></strong> to deliver a non-binding &#8220;Future of the Media&#8221; report by the end of this year.  Genachowski <a href="http://www.cjr.org/behind_the_news/fcc_taps_waldman_to_study_stat.php">brought in Waldman last Fall</a> to sift through everything related to the state of news media today&#8211;existing research from places like Pew and Poynter Institutes, policies and pending initiatives such as the stance on Net Neutrality and the possible <a href="http://www.businessinsider.com/fcc-will-likely-recommend-easing-media-cross-ownership-rules-2010-2">relaxation of cross-ownership rules</a> between media companies.</p>
<p>&#8220;It&#8217;s an exercise in restraint.  I can&#8217;t always mouth off with my point of view,&#8221; said Waldman.  His job isn&#8217;t to figure out how to save the mainstream media from itself or fix business models, but to understand the various forces that pose a threat to the essential role of the news in holding commercial interests accountable.</p>
<p> <a href="http://www.mediabistro.com/prnewser/the-fccs-embedded-journalist-is-really-a-spokesman_b3615#more-3615" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jason Chupick</dc:creator>
<comments>http://www.mediabistro.com/prnewser/the-fccs-embedded-journalist-is-really-a-spokesman_b3615#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/the-fccs-embedded-journalist-is-really-a-spokesman_b3615</link>
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[Anil Dash]]></category>
		<category><![CDATA[Brian Stelter]]></category>
		<category><![CDATA[David Berkowitz]]></category>
		<category><![CDATA[Greg Galant]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[Josh Harris]]></category>
		<category><![CDATA[Julius Genachowski]]></category>
		<category><![CDATA[Peter Ha]]></category>
		<category><![CDATA[Spencer Reiss]]></category>
		<category><![CDATA[Steve Waldman]]></category>
<pubDate>Thu, 06 May 2010 16:22:51 +0000</pubDate>
</item>
<item>
<title>Should We Stop Using the Term Influencer?</title>
<description><![CDATA[<p><img alt="influencer.jpg" src="/prnewser/files/original/influencer.jpg" width="229" height="188" class="alignleft" vspace="3" hspace="8/" /></p>
<p>One of the most popular buzz words to pop up in PR and marketing circles over the last several years is &#8220;influencer.&#8221; In one sense, the term&#8217;s popularity can be tied to the rise of social media, which led to PR pros having to &#8220;pitch&#8221; people who don&#8217;t fit into any neatly defined category like journalists or spokesperson.</p>
<p>The term has been completely immersed in the PR community, and we&#8217;ve used it many a time as well. Large agencies have even developed <a href="http://www.ogilvypr.com/en/press/ogilvy%E2%80%99s-360%C2%B0-global-digital-influence-group-launches-insider-circle%E2%84%A2">product offerings</a> around it, like Ogilvy PR&#8217;s &#8220;scalable Influencer Relationship Management (IRM) influencer activation platform.&#8221;</p>
<p>Also, there is an <a href="http://www.scribd.com/doc/19540081/360i-POV-on-Social-Graph-Ad-Targeting">entire category</a> of &#8220;social targeting&#8221; and other similar advertising technology companies attempting to crack the influence code, albeit from the advertising perspective as opposed to communications.</p>
<p>However, some are expressing doubt in the &#8220;influencer&#8221; term.</p>
<p> <a href="http://www.mediabistro.com/prnewser/should-we-stop-using-the-term-influencer_b3375#more-3375" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Joe Ciarallo</dc:creator>
<comments>http://www.mediabistro.com/prnewser/should-we-stop-using-the-term-influencer_b3375#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/should-we-stop-using-the-term-influencer_b3375</link>
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		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
<pubDate>Fri, 02 Apr 2010 09:56:52 +0000</pubDate>
</item>
<item>
<title>Interview: Courtney Barnes, Co-Author, Digital Strategies for Powerful Corporate Communications</title>
<description><![CDATA[<p><img alt="book cover.jpg" src="/prnewser/files/original/book cover.jpg" width="148" height="223" class="alignright" vspace="3" hspace="8/" /></p>
<p>&#8220;They can&#8217;t not participate,&#8221; says <strong><a href="http://www.mediabistro.com/Courtney-Barnes-profile.html">Courtney Barnes</a></strong> when it comes to companies and social media. Barnes, former editor of PR News and now Vice President and Director of MH Group Communications is the co-author of <em>Digital Strategies for Powerful Corporate Communications</em> (McGraw-Hill, August 2009), alongside <strong><a href="http://www.mediabistro.com/Paul-Argenti-profile.html">Paul Argenti</a></strong>, Professor of Management and Corporate Communication at Tuck at Dartmouth.</p>
<p>PRNewser caught up with Barnes this week to talk about why many large brands have changed their tune when it comes to social media, if PR will be able to grab a larger piece of the pie when it comes to digital and what stories stick out in terms of the executives she&#8217;s spoke with over the last year.</p>
<p><b>A lot of books have been written about digital communications, social media and PR. What makes this one different?</b></p>
<p>This one is really targeting senior management in terms of how not only they can, but how they need to leverage social media to advance their brand&#8217;s reputation and bottom line.</p>
<p> <a href="http://www.mediabistro.com/prnewser/interview-courtney-barnes-co-author-digital-strategies-for-powerful-corporate-communications_b2359#more-2359" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Joe Ciarallo</dc:creator>
<comments>http://www.mediabistro.com/prnewser/interview-courtney-barnes-co-author-digital-strategies-for-powerful-corporate-communications_b2359#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/interview-courtney-barnes-co-author-digital-strategies-for-powerful-corporate-communications_b2359</link>
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		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Courtney Barnes]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[Paul Argenti]]></category>
<pubDate>Thu, 29 Oct 2009 14:24:11 +0000</pubDate>
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