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Posts Tagged ‘JeffreyGroup’

Spin the Agencies of Record

“Computers are like Old Testament gods; lots of rules and no mercy.” – Joseph Campbell

W2O Group has announced a new client partnership with BMC Software, a well-established market leader providing software to manage technology systems and services for tens of thousands of businesses worldwide. While not always visible to users, BMC’s software helps IT leaders manage generations of technology and tap into all the important trends shaping the future – mobile, social, cloud and big data.

Telmar Group Inc., a leading global provider of research, data and analytics software for advertising media planning and buying, has selected Kellen Communications to provide marketing communications, PR and public affairs support.

“Creativity comes from a conflict of ideas.” – Donatella Versace

The Morris + King Company (MKC) announced that it has been retained by Leveraging Investment in Creativity (LINC), a ten-year initiative to improve conditions for American artists working in all disciplines.

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Mobile Content Strategy

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Spin the Agencies of Record

NUK USA, makers of pacifiers, teething rings, and other oral baby products and developmental tools, has chosen Hill+Knowlton Strategies for PR services. The firm’s consumer marketing practice will work on the account.

U.S. Cellular has chosen Ketchum after a competitive pitch that included MSLGroup, Ad Age reports. MSLGroup and a number of local agencies had previously worked on the account. U.S. Cellular has been steadily decreasing its ad spend over the past few years.

August Schell Brewing Co., makers of Schell’s and Grain Belt beers, has selected Padilla Speer Beardsley as its AOR. The firm will focus on brand strategy and an integrated marketing program (advertising, PR, digital) to promote the company’s 15 craft beers.

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Women Leaders in PR: From Nicaragua to New York, Claudia Mejia-Haffner Can Handle Change

In the latest Women Leaders in PR profile, we talk with Claudia Mejia-Haffner, who was recently named the MD of JeffreyGroup‘s New York office and head of the U.S. Hispanic practice.

JeffreyGroup is an independent PR firm specializing in efforts that reach Latin audiences across the Americas. The firm has offices in the U.S. (it’s headquartered in Miami), Mexico, Brazil, and Argentina.

We talk with Mejia-Heffner about her personal journey across the Americas, reaching Hispanic consumers, and why, for her, “being Hispanic has always been an advantage.”

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Roll Call: JeffreyGroup, Novartis, Viacom, and More

JeffreyGroup, which focuses on efforts targeting Latin audiences, has named Claudia Mejia-Haffner MD of the firm’s New York office and head of the U.S. Hispanic practice. She’ll manage a roster of clients including Clorox, Jose Cuervo, T-Mobile, and Fox Hispanic Media. Mejia-Haffner was previously VP of Axis, the IPG firm targeting Hispanic and African-American audiences and has served as a VP at Hill+Knowlton Strategies.

Michele Galen has been named the head of communications at pharmaceutical giant Novartis. She was previously VP and global head of comms and advocacy for the company, based in Basel, Switzerland. She joined the company in 2001.

Viacom Entertainment Group has promoted Tim Bruno to SVP of event production, talent development, and studio relations. Bruno will add production duties to a number of awards shows and events to his list of duties and will continue to lead talent development and motion picture studio relations. Viacom Group brands include Comedy Central, Spike TV, and TV Land.

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