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Posts Tagged ‘Jennifer Aniston’

Friends Lives On! Why Nostalgia Is So Important to a Brand


Turn on the TV at any point during the day and chances are you can find an episode of an old favorite: the episode of Seinfeld where Kramer pitches a cologne that smells like the beach; the Cosby Show episode where Cliff gives Theo a lesson in money; that Friends where Ross whitens his teeth.

The ladies of Friends took a walk down memory lane during a recent skit on Jimmy Kimmel LiveIn a replica of the show’s kitchen, 10 years after the show went off the air and 20 years after it debuted, the scene — as ridiculous as it was — still managed to draw loud cheers from the crowd and lead to more than 1.3 million YouTube hits.

While it may seem a little pointless to still be talking about the show, this sort of passion is valuable to a brand. It can sustain a fan base and a career through thick and thin.

It also inspires very odd BuzzFeed quizzes.

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Jennifer Aniston and SmartWater Score Big with ‘Leaked’ Video

This week a crass, demeaning and shockingly amateur video ignited violent Anti-American uprisings throughout the Muslim world. Another amateur video sent Presidential candidate Mitt Romney’s struggling campaign into an absolute tailspin. But now, finally, a “subversive” video to laugh about.

The PR gurus over at SmartWater posted a video on YouTube that directly targets America’s greatest weakness: celebrities. Celebrities in America are the opiate of the masses that Karl Marx warned us about, so when Jennifer Aniston shows up in leaked home security footage, our culture pays attention.

Who can resist the gravitational pull of an unfettered glimpse into Jennifer Aniston’s home life? This isn’t some boring paleontologist or Supreme Court justice; this is a beautiful actress whose love life is of greater concern to many Americans than their own spouses.

And it’s all fake, of course. Read more

Brad Pitt Wishes He Hadn’t Said A Darn Thing About the 90s

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Brad Pitt has been out and about promoting his new film Moneyball, which was many years in the making and is already getting some positive response from the critics.

But if you really think about it, how often do you hear from Brad Pitt? You see his picture all the time, in red carpet events or paparazzi photos as he travels about with Angelina and the kids. Maybe he’ll talk about his charity work or, like now, a new film. So doesn’t it suck that when he finally does open his mouth, he spends the rest of his Moneyball promo tour explaining that he really didn’t mean anything bad with that comment about the 90s and his marriage to Jennifer Aniston?

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Most Popular Stories on PRNewser for the Past Week

Jennifer Aniston’s First Viral Video

Smartwater has posted Jennifer Aniston‘s first ever viral video on its YouTube channel. Puppies, and hair, and dancing babies. Oh my.

And right at the beginning there’s a familiar viral video face. After the jump, Juicy Fruit‘s (the gum brand) latest viral video featuring superstar lip-syncher Keenan Cahill and one of our favorite songs. Whip it good.

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‘Nuclear Explosion’ at PMK/HBH? Depends On Who You Talk To

Stephen Huvane.jpg

Earlier this week we reported on the merger of two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH. It didn’t take long after the merger for a pretty big shakeup to result.

PMK agents Robin Baum, Jennifer Allen, Andy Gelb, Simon Halls, Stephen Huvane and Melissa Kates have all departed, taking with them clients including Jennifer Aniston, Matt Damon, Johnny Depp, Anne Hathaway and others. Baum, Huvane and Gelb have formed Slate PR, The Wrap reports. Josh Dickey at The Wrap called the merger an “ill fated decision,” reducing the onetime powerhouse PMK to a “second- or third-tier public relations firm.”

Not everyone completely agrees. A source close to the matter told PRNewser today, “the people who left, while their clients are high profile, they are not particularly profitable.” The source said “something had to give” with PMK since, “it’s hard to be truly profitable with celebs.”

Others have said that is missing the point. While the celebrity clients themselves may not be profitable, you leverage those clients to get in front of big corporate brands. “Every major consumer marketing company wants to connect with celebrities,” said one agency CEO, “it’s not just about the direct profit margin for those accounts.”

That being said, another source told PRNewser BNC “isn’t exactly hurting for celebrity clients” citing current clients Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson.

Several people we’ve spoke to are surprised the story hasn’t been picked up in the mainstream press. “I think there’s a level of shock that it hasn’t been covered better by the mainstream media,” one said.

[image: Former PMK agent Stephen Huvane]