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Posts Tagged ‘Jennifer Donovan’

Your Backstage Pass for Uncovering and Influencing Sales Leads

detective

Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova CommunicationsFollow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Social media can be intimidating even to the most experienced sales person. It’s a completely different beast than traditional sales methods, but what social offers is a chance to build relationships while getting to know your potential customers on a unique level. With just a little information and training, members of any sales team can turn a few minutes a day on social media into new relationships, leads, and most importantly, closed deals.

Social media “listening” gives sales teams the opportunity to learn valuable insights about a customer or prospect. Sure, there are ways to get insights through traditional methods, but social media is like a back-stage pass – you secure a closer look, uncover hidden gems, and get a chance to engage on a more personal level. One of the best ways to use social to drive incremental sales for your brand is through active listening.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

3 Avenues of Influence Beyond Media Coverage

papers

Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Anyone who has worked in PR knows that media placements have long been considered the holy grail of the industry. I’m sure everyone remembers the first piece of coverage secured for a client and the sense of accomplishment/relief that came with it. But we also recall the stress, fear, and uncertainty about identifying and securing the best outlet for our clients.

It reminds me of a project my family used to tackle every holiday season – finishing a major puzzle together. We’d spend days working on it only to have my little brother hide the last piece. That’s how media outreach goes too. You just can’t succeed without all the pieces perfectly in place.

Luckily, there’s a major shift underway in the Communications industry that is impacting client, media AND influencer relations. I’m not saying that media coverage is not important, but today there’s more than one way to skin a cat. As Rebekah Illif of AirPR said at the PR Summit conference in San Francisco, “Hits are how idiots track success.” It’s time to move beyond the traditional notion of PR success.

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