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Posts Tagged ‘Jennifer Leggio’

Gulf Spill Spokesperson: ‘It Was Important to See How Valuable Face-to-Face Interaction Still Is’

What is it like serving as spokesperson for the Deepwater Horizon oil spill Incident Command post, the central information hub for everyone involved in the Gulf coast oil spill clean up? As one can imagine, it’s a demanding job.

Brian Sibley of Sibley PR recently spoke about the position with ZDNet, particularly about how he recognized the role of social media in the news cycle, but also had to cater to “traditional” media demands:

I am a proponent of social media and the progression of the practice of PR, but it was important to see how valuable face-to-face interaction still is…There’s so much information that the media – especially the media invested in doing an accurate job – needed someone to help them navigate through this massive amount of detail coming out every day, and still changing rapidly. They couldn’t just push raw data out to the public because it wasn’t useful, but I could sit down with a producer or correspondent and help them filter through it.

Of course, despite all of the hype around social media, when you are involved with a news story of this magnitude, you need to be a communications professional that also understands how traditional media, specifically broadcast, works. Said Sibley:

There’s definitely a news cycle for the broadcast media. They need their information quickly, and by 2 p.m. to feed the 5 p.m. broadcast for the evening news.

This was presented somewhat as new information by ZDNet freelancer Jennifer Leggio, whose audience may be more attuned to social media, but comes as no surprise to many PR professionals used to working with broadcast media.

RELATED: Survey: BP’s Consumer Perception Sinks Below Goldman Sachs

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Five Popular Types of PR Tweets


If, like most PR pros, you spend a good deal of time on Twitter tracking journalists, clients, industry influencers or anything else, you begin to notice some trends. Many Tweets often fall into one of five categories, which we’ve carefully outlined for you below.

Is this scientific research? Absolutely not. But it’s all in good fun and we hope you will enjoy it and post your own examples in the comments. Read on for the five popular types of PR tweets.

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Interview: Brian Solis, FutureWorks Principal, Blogger, Author


The last time we interviewed Brian Solis, PRNewser was a recently launched blog, still in “beta” on WordPress. Oh, how we’ve both grown since then!

We caught up with Solis – Principal of tech agency FutureWorks, prominent blogger and author – again this week to discuss his new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations” (“What the book is hopefully empowering you to do is go out and recognize what your landscape looks like.”), why all the talk of a “turf war” over social media is misleading (“We assume that one organization is going to own social media and therefore we jockey for ownership of it within the company.”) and his take on sponsored Tweets and blog posts (“If these celebrities are getting $1,000 a tweet to talk about ‘True Blood,’ more power to them.”)

In the summary of the new book you say, “PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting messages to audiences through intermediaries such as media and bloggers.” Can you give us some examples of how you are or would help companies “go direct” to the public?

I am on a big anti-case study crusade in the new media landscape. I think it is confusing and polluting what they [case studies] do.

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