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Posts Tagged ‘Jennifer Risi’

Ogilvy Survey: Social and Earned Media Are Inseparable

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This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

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Ogilvy’s MediaXchange Mixer Was a Blast

This week the people of Ogilvy PR’s Media Influence group did a bit of what they do best: hosting an informal get-together for representatives from some of New York media’s biggest brands and inviting your humble editor along for the ride!

The third quarterly MediaXchange event took place at the East Side’s Club A Steakhouse, a restaurant known for its prosciutto-wrapped asparagus, its low-light atmospherics, and the strategically placed mirrors that make its upstairs lounge area look even more spacious than it actually is.

The event included representatives from The New York Times, The Wall Street Journal, Time, Fox News, Fast Company and more, and its main concerns were networking and discussing the shifting influence of “traditional” media on the national conversation.

Jennifer Risi, EVP of Ogilvy Media Influence and director of content creation, explained the purpose of the series: “Despite the emergence of social media, events such as the MediaXchange series are proving to be an invaluable forum for promoting the stories of our clients and establishing lasting connections with key influencers.  The informal setting fosters an ‘old school’ environment where we are able to promote, share and collaborate with some of the leading reporters and conference organizers in the industry today.”

There was indeed quite a bit of healthy fraternizing going on: Read more

Three Takeaways from Ogilvy PR’s Media Mixer

Last night, Ogilvy PR‘s Media Influence group held its second MediaXchange mixer, a small gathering of media folks and members of the Ogilvy team at Club A Steakhouse in Midtown. The steakhouse is significant not only because the food was good and the space was just the right size for a cocktail party, but because it’s outfitted with wine-colored fabric on the ceiling and large stalks of bamboo.

According to Jennifer Risi, EVP of the group, the first MediaXchange event was a success in part because a media placement actually resulted from it.

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Risi Joins Ogilvy PR as EVP

Jennifer Risi joined Ogilvy PR as EVP of the firm’s 360 Degree Media Influence practice and director of content creation on March 1. Risi was previously EVP at Weber Shandwick where she co-founded the firm’s global strategic media practice with Billee Howard and founded that firm’s proprietary VOICEBOXX system for executive speaking engagements. Howard recently joined Allison & Partners as MD of  the firm’s new Brand Innovation group.

According to her LinkedIn profile, Risi was also recently president of JMR Communications from November 2010.

At Ogilvy, Risi will be responsible for providing counsel on global media relations, brand innovation, and CEO positioning.

Howard Joins Allison & Partners as MD of New Group

Billee Howard has joined Allison & Partners as MD of the firm’s new Brand Innovation Group (BIG), which launches today. The group will work in a “lab-type environment” to provide brand development, media innovation and strategy, and other services to clients around the globe and across practice areas.

Howard joins Allison & Partners from Weber Shandwick, where she was EVP and MD of the global strategic media group.  Jennifer Risi, who was also an EVP of that group, recently left the firm as well.

Departure at Weber Shandwick

We hear that Weber Shandwick‘s EVP Jennifer Risi has left the firm. She was a leader in the firm’s global strategic media group.

We reached out to Weber Shandwick, but the firm declined comment. However, Risi’s online profile lists her as the president of JMR Communications since November 2010. We spoke with Risi in September about the firm’s VOICEBOXX speaking events.

We’ll update with further info when we have more.

Interview: Jennifer Risi, EVP, Weber Shandwick

On Tuesday, October 5, Weber Shandwick will be hosting its third annual VOICEBOXX event in New York City. This year’s topic of discussion is “Breaking Through the Sound Barrier: How to Get Heard in a Death-by-Information-Overloaded World; Leveraging Communications as Innovation and Business Performance Driver.” Panelists will include Bruce Jasurda, CMO of the U.S. Army; David Steel, EVP of strategy and corporate communications for Samsung North America; and Peter Land, SVP of communications at PepsiCo.  The discussion will be moderated by Jeff Chu, senior editor at Fast Company.

Jennifer Risi, Weber Shandwick EVP, gave PRNewser advanced info about the event. The Q&A after the jump. Read more

Study: CEOs From “Most Admired” Companies Increase Speaking Appearances By 96%

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CEOs of the world’s most admired companies have something in common: they are increasing their number of public speaking appearances.

New research from agency Weber Shandwick looked at the CEOs from Fortune‘s Most Admired Companies list and found that they have increased their public speaking by 96% since 2007. Speaking engagements from CMOs, CIOs and CFOs at these companies increased by 40% over the same time period.

“Businesses are clearly hungry for channels to network with customers and disseminate content,” said Jennifer Risi, Executive Vice President of Weber Shandwick’s Global Strategic Media Group in a statement. Weber Shandwick has an additional interest in the findings, as the agency’s VOICEBOXX service, “identifies and secures executive speaking engagements to shape corporate agendas.”

According to the study, the top events for CEOs are:

Clinton Global Initiative
Chief Executives’ Club of Boston
The Wall Street Journal CEO Council
The World Economic Forum

The World Economic Forum lost its status as the top ranked event for CEOs this year, something attributed to “the severe economic conditions at the beginning of 2009 when the Forum was held and the urgent need for U.S. CEOs to remain at headquarters to manage their businesses” according the report.

[Image: Edelman CEO Richard Edelman speaks at the 2009 World Economic Forum. Photo via Robert Scoble.]

MORE: PRNewser Interview With Jennifer Risi, EVP, Global Strategic Media Group, Weber Shandwick

Video: Jennifer Risi, EVP, Global Strategic Media Group, Weber Shandwick

Jennifer Risi of IPG (NYSE: IPG) agency Weber Shandwick stopped by the mediabistro offices today to talk about the work her group has been doing, which consults across a variety of account teams and combines media and “influencer” relations with both creating client events and booking client executives to speak at high profile events. Risi said the group is also a big presence in new business pitches to show the kind of relationships and global scale the agency can bring to the table.

“We go to our clients, and we talk about who are the most influential media driving business. Not just media covering their industry, but those…who are brands within themselves,” she said, citing Maria Bartiromo as an example.

Risi has been at Weber Shandwick for 11 years and cited the agency’s “entrepreneurial environment” for her long tenure. We also talked a bit about some of the dos and doesn’t when it comes to executive speaking gigs. “It can’t be just be a sales pitch, it has to be [about] how can you work together with the other folks in attendance to drive business forward for the greater good,” she said.