This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?
The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.
We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.