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So says The New York TimesJeremy W. Peters in a story today, titled, “Behind the Curtain, Cuomo Runs His P.R. Machine.”

Peters explains:

In a way that is rare in an age of publicists, communications staff members and strategists, Mr. Cuomo is his own image shaper, relentlessly working the news media in a way that is unseen by the public and that is challenging for those trying to pin him down on any issue.

The Flack’s Peter Himler has some interesting thoughts on Mr. Cuomo’s strategy as well.