As TV web content proliferates, the audience needs a roadmap. ”There’s an excess of YouTube videos, with approximately 72 hours of videos being downloaded every 60 seconds,” said Rob Barnett, founder and CEO of My Damn Channel. One example of an audience roadmap is USA Today‘s “TV on the web,” designed to help viewers sort through their many online programming choices.

Web TV comes in various forms. Barnett explains that “The different paths include mass aggregation of other content, re-purposing TV content on the web, and creating something original, which is a challenge”. Reich characterized his channel’s approach as “internet-forward and not TV-backward.”

TV networks use existing resources for their web offerings. “CBS uses adjacencies with our talent and programming”, said Marc DeBevoise, SVP and general manager at CBS Interactive Entertainment. For example, Jeff and Jordan Do America uses two characters who initially met on a CBS reality series. Live on Letterman shoots in the Ed Sullivan Theater with the same crew and musical artists who appear on “Late Night”. In DeBevoise’s words, “It’s an inexpensive way to launch live programming franchises.”

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It’s only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fever pitch. Where to begin?

First, we’ve got more teasers and pre-releases. Mashable has a rundown of the most shared as of yesterday afternoon. But since then, we’ve already added a teaser from Hulu, starring Will Arnett (note the #mushymush hashtag) and the latest Acura ad, starring Jerry Seinfeld and Jay Leno. The hashtag for that one is #JerryNSX. Brands have learned that they have to take digital initiative to get the most bang for their many, many bucks if they want to get their own version of “The Force.”

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Photo: Andrew H. Walker, Getty Images

The announcement that Eddie Murphy will be hosting the 84th Academy Awards doesn’t resolve any questions about what the broadcast will be like.

EW.com wonders whether it’s the wild or tame Murphy that will show up on Oscar night. In part, that has to do with what the Oscars has planned. Last year, the Oscars targeted the younger folks with hosts Anne Hathaway and James Franco, which seemed interesting. But most people thought the show was boring and the hosts were terrible (Hathaway too enthusiastic and Franco not nearly enthusiastic enough). In part, they succumbed to the cheesy material they were given.

As anyone who has planned an event with an emcee knows, it’s hard to tell what exactly will happen onstage until the night of when it’s too late to do much about any host mishaps.

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