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Posts Tagged ‘Jessica Daynor’

Showcase Your Clients in Draft, the Magazine for Beer Lovers

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Draft is a magazine dedicated to all things beer. Its core demographic are avid travelers who enjoy pairing beer with specialty foods and are always up to try new things. As managing editor Jessica Daynor says: “If Draft can get you to order a different beer than your usual Corona next time you hit the pubs, we’ve done our job.”

The mag is more than open to PR pitches, so getting your clients a prime spot in this niche pub should be relatively easy. Just be aware that Draft‘s headquarters are in Phoenix, so calling them at 7 a.m. from New York isn’t the best idea. Here are more details on what Draft is looking for:

Daynor welcomes celeb Q&A pitches. Generally, much of Draft‘s market editing is fueled by relationships with PR professionals and press releases. The annual gift guide, “Gear,” and “On Tap” departments are always accepting information on new products active beer drinkers enjoy, noted Daynor. And she urges anyone who represents a brewery, bar or beer-forward restaurant to get in touch immediately!

To hear more about this mag, including editors’ contact details, read: How To Pitch: Draft.

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Reach Savvy Consumers With a Pitch to Draft

Unlike most beer mags, Draft caters to savvy consumers rather than industry insiders. The best part is, editors are open to PR pitches from all over the spectrum.  Not only does the pub cover the world of beer, but also any part of life that the drink touches. So the real question is: What part of life doesn’t beer touch?

A rep for a mushroom importer enticed the editors with info about his firm’s rare mushrooms. Draft published a piece on the varieties the company offers in its “On Tap” section. Some issues of Draft have a celebrity cover, so managing editor Jessica Daynor welcomes celeb pitches, too. Generally, much of Draft‘s market editing is fueled by relationships with PR professionals and press releases.

Get editors’ contact info in How To Pitch: Draft. [subscription required]