In one of October’s catchiest PR stunts, JetBlue encourages voters frustrated with next month’s election results to follow their instincts and flee the country.
The company’s new “Election Protection” campaign, created by the Mullen agency, makes light of an annoying habit that seems to arise right before every presidential election: celebrities and other passionate voters publicly announcing their plans to leave the country if their preferred candidate loses.
Curious customers can enter to win a free post-election trip out of the continental US by choosing their party alignment (what, no Rosanne?) and their ideal vacation destination in JetBlue’s poll. Lest puzzled readers think JetBlue is undermining democracy with this stunt, all campaign spots repeatedly emphasize the importance of voting—a message sadly lost on the 40-50% of voting-age Americans who consistently fail to participate in nationwide elections.