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Posts Tagged ‘Jezebel’

Man Tries, Fails to Promote New Website ‘Aimed at Women’

Good PR pros know: you have to understand and appreciate your audience in order to craft messages and content that will truly speak to them rather than at them or—even worse—around them.

The journalists on our Twitter feeds spent much of the last week mocking the “glorified press release“ that web entrepreneur Bryan Goldberg wrote to announce the fundraising achievements and subsequent launch of Bustle.com, his new “high-revenue [publication] aimed at women”. We’ll take a moment here to observe what, exactly, he did wrong—and how he could have avoided the poor response he received.

Goldberg, who regularly contributes to the tech site PandoDaily, wrote the announcement as a blog post and Q&A that that initially earned the Internet’s ire for quotes like this one:

My job, as CEO, is to hire the right people…Knowing the difference between mascara, concealer, and eye-liner is not my job.

And this one:

Yes, we believe that a partner-track attorney can be passionate about world affairs and celebrity gossip. On the same day. During the same coffee break. And there is nothing wrong with that.

One more:

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Girls, Urban Outfitters Want to Pay Your Rent for a Year

HBO's GirlsThis week marks the return of HBO‘s Girls (and the many, many articles telling us why we should love it, hate it or stop complaining about it). We don’t really have too many feelings about the show one way or the other, but we would like to point out the creative promo contest dreamed up by HBO and Urban Outfitters:

The two brands, which happen to have similar Millennial (and, let’s face it, largely female) target audiences, will provide one lucky winner with a full apartment makeover and a year’s worth of free rent–all fans have to do is follow both accounts on Twitter and tweet Instagram shots of themselves in their totally awesome apartments along with the hashtag #UOxGIRLS to enter! (We would mention that said “makeover” is really just a $5000 gift certificate to Urban Outfitters, but hey–ironic t-shirts might double as wallpaper.)

Jezebel reminds us that the Girls themselves are way too concerned with “authenticity” to shop at UO and that HBO’s various product placement and promotional deals go against the show’s hyper-realistic, anti-consumerist tone.

This is probably true. But it’s still a pretty good idea for a campaign.

Hillary Clinton Can’t Stand Holden Caulfield

Today in (Fake) Media Scandals: You may have heard of a controversial article published in The Atlantic this summer in which columnist and former State Department director of policy planning Anne-Marie Slaughter lamented the fact that many modern women cannot possibly live up to the superhuman expectations they face as both mothers and professionals.

(We’re sure it was a great piece; please don’t tell our friends we haven’t read it yet.)

Fast forward to this week, when Marie Claire published an extensive “farewell” interview with Secretary of State Hillary Clinton. Interviewer Ayelet Waldman asked Clinton about Slaughter’s piece and the SoS seemed to agree with her thesis, noting that while “Some women are not comfortable working at the pace and intensity you have to work at in these jobs”, others can juggle multiple children and demanding careers without “break[ing] a sweat.” Different strokes…

The next paragraph moved into a discussion about “whiners”, a class of people for whom Clinton has little patience. She wasn’t afraid to make a forceful point: “I can’t stand the kind of paralysis that some people fall into…You live in a time when there are endless choices…Do Something!”

Sounds like Hillary might have been referring to the women in Slaughter’s article who find themselves paralyzed by the unreasonable demands of modern life, doesn’t it?

That’s what the scoop-hungry bloggers at Politico, Jezebel and The Huffington Post thought. We can see why—in emails to journalists, Marie Claire’s PR people hyped the story by implying that the quote referred directly to Slaughter’s article. But the subsequent headlines about Hillary knocking on women who whine about “having it all” weren’t quite accurate; the Secretary said so herself. Here’s the missing section of the interview:  Read more