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After 17 years at Mediaweek, Michael Burgi is leaving his editor-in-chief post for an internal PR job. Burgi accepted a position as VP of communications at Canoe Ventures, a consortium of cable operators attempting to set standards for audience targeting, interactivity and measurement in multiplatform advertising.

Mediaweek was one of five magazines Nielsen Business Media sold to e5 Global Media earlier this year. Burghi told The Wrap his move had nothing to do with the shakeup, including e5′s hiring of Condé Nast publishing vet Richard Beckman (known as “Mad dog”). “It was just time for a change. I wasn’t fired,” he said.

Executive editor Jim Cooper is expected to move up to editor-in-chief.