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Posts Tagged ‘Jimmy Fallon’

GE and Jimmy Fallon Show You Their GIFs

Here’s an interesting little case study that combines three things we like: sponsored content, social media and real-time marketing.

General Electric is all about invention, right? So the company encouraged fans and followers to submit their own great ideas using the hashtag #SomeoneShouldInvent and created customized GIFs of their favorites.

On to the sponsored part, which features Jimmy Fallon and a bunch of adorable kids (come on, you have to click)…

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President Obama & VP Biden Show Us Their Exercise Regimen For ‘Let’s Move’

obama biden lets moveRemember last week when Michelle Obama told Jimmy Fallon that she wanted people to show her how “they’re moving“? It was during her appearance on The Tonight Show where she talked up the fourth anniversary of her anti-obesity “Let’s Move” campaign and asked everyone to take to social media with the hashtag #letsmove. If she got enough of a response she suggested that the President and Veep might show us how they get active.

“Yo babe, hook me up,” was the way she planned to pitch it. (Note: Do not try that pitch with the media. You are not the First Lady.)

Well looks like that ask worked! We have footage of both Obama and Biden getting in a workout. A couple of things that might strike you about this clip.

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Dan Aykroyd Loses It On Aussie TV Because He Can’t Talk Up His Vodka

aykroyd crystal headDan Ackroyd is in the spirits business, co-owner of a vodka brand called Crystal Head. At the moment, he’s out and about promoting the brand, and hoped to do so when he paid a visit to the Australian talk show The Observer Effect.

Instead, he ended up completely losing it, leaving the interview, and dropping F bombs outside the studio like he had a little too much Crystal Head before he showed up. He felt he wasn’t being given the chance to properly talk up the vodka brand and he really wasn’t having it.

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What’s a Hashtag Worth, Anyway?

Hashtags aren’t going anywhere. Despite the fact that they don’t seem to have done much for Facebook, Google will now let users to search for them—but the results will only display hashtags on Google+. Great plan, guys.

Still, some have had quite enough of the hashtag trend, thank you very much. Here’s Justin Timberlake and Jimmy Fallon making fun of other people for using them.

That skit was pretty good, but it does raise two serious questions: “Are hashtags completely worthless?” and “Rocky the musical?!?!

Let’s discuss.

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NBC and Jimmy Fallon Need a Late Night Time Machine

Jimmy FallonThe late night ratings wars have never been funny. From David Letterman and Jay Leno to Conan O’Brien and Jimmy Fallon, the bitter rivalries and backdoor deals only remind the public of how desperate the television industry is for viewers.

So when news broke that NBC tapped Jimmy Fallon to replace Jay Leno as host of The Tonight Show and move the storied franchise back to its original home, New York City, the public collectively sighed and vowed to remind itself to set its DVR or check out Hulu at work. Clearly NBC is seeking the next Johnny Carson to revive television ratings (which is kinda like the music industry seeking the next Michael Bolton or Kenny G to revive CD sales).

News flash: The Roots are a great house band and all, but the public has moved on.

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Nominate Your Clients for the Webby Awards by Friday

The Webby AwardsHave you heard of the Webby Awards? No? Well then: established way back in 1995 when we still used a dial-up modem to access our Prodigy account, the awards were created by the International Academy of Digital Arts and Sciences to honor creative individuals doing great work in the digital field: websites, online ads, videos and all other kinds of content. This year’s deadline for nominations is Friday.

Academy members include Harvey Weinstein, David Bowie and Martha Stewart, and past winners have been as diverse as Björk, YouTube, Stephen Colbert and, for some reason, Jimmy Fallon. Oh and yes, the Webbies were once known as “The Oscars of the Internet.”

This year for the first time, the awards include a suite of social categories to celebrate “the diversity of content, brands and people that use social media as a fundamental component of their identity and communication.”

Sound familiar? If you have a client (or firm) that created a particularly excellent content, marketing, or other social media project this year, it will only take a moment to nominate them. We have a feeling they would appreciate it. But make sure you do it by the deadline this Friday!

Jimmy Kimmel Leads the Charge into a New Era of Late Night

Late night TV just got a wake-up call. ABC has announced that Jimmy Kimmel , best known as the co-host of “Win Ben Stein’s Money” (we kid) will soon compete with icons David Letterman and Jay Leno in the coveted 11:35pm time slot. ABC’s strategy is based on a stark but undeniable fact: As Letterman and Leno age, so do their viewers. Letterman, in fact, has agreed only to extend his contract through 2014–just long enough to best Johnny Carson’s on-air record—and Leno recently consented to a much-publicized pay cut and staff reduction.

But this isn’t your father’s 11:35pm time slot. No longer is it a lonely post-news netherworld for budding insomniacs and beleaguered parents looking to steal a drink and a laugh before bed. Today, the nightly monologue must compete with Call of Duty, Twitter surfing, Funny or Die marathons and the endless distractions emanating from our iPads and digital televisions. (At least we can still do all these things with a cocktail in hand.)

With an increase in options, however, comes a decrease in loyalty–and younger generations aren’t bonding with TV personalities like the generations that revered anchors like Walter Cronkite and late night personalities like Johnny Carson. Jimmy Kimmel is staring into the abyss, but he’s cool with that–and he should be. Read more

President Obama Fights Student Loan Increases, Slow Jam Style

President Obama addressed the pending student loans increases with a visit to Late Night with Jimmy Fallon and a loan-focused performance of “Slow Jammin’ the News.”

President Obama made a stop at the University of North Carolina yesterday to deliver a speech to a students. The university is also where the show was taped. In his musical appeal to Congress, he asked them to take action to stop rates from doubling July 1. The President has taken up the issue as part of his outreach to younger voters. The UNC stop is one of many he’s making across the country.

You can click here to watch the rest of the interview, but really, all you need is the clip above.

Campaign Commemorates 50th Anniversary of Kennedy Inauguration

The Kennedy Library Foundation has launched a campaign to commemorate the 50th anniversary of the inauguration of John F. Kennedy.

“Ask What You Can Do” includes a new website and a PSA campaign starring late-night host Jimmy Fallon. There are a number of events planned for this week, and beyond today’s anniversary, a digital archive has been established. Both Ogilvy & Mather and Ogilvy PR worked on this campaign.

If you’re in the Boston area, the John F. Kennedy Library and Museum also has an inauguration exhibit that will be on view until August 26.

Check out the PSA after the jump.

[Image via JFKLibrary.org]

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Every Camera in LA Will Be At the Emmys

emmy_award_lg.jpgThe Academy of Television Arts & Sciences, which oversees the Emmys, will have eight cameras set up backstage at the Nokia Theater for “Backstage Live at the Emmys,” a Webcast that will have footage from the writers table, press room, and other spots. There will also be a “Thank You Cam” and a Web archive of acceptance speeches. (Because of course you want to watch someone rattle off a list of names really fast over and over.) This is in addition to the NBC broadcast and the red carpet shows.

The various efforts to engage with viewers will also include Tweets to Jimmy Fallon during his turn as the award-show host and on CNN, ongoing updates on The Marquee blog and live tweeting (@CNNshowbiz).

With audiences moving freely from TV to the Web, it makes complete sense for the programming to do the same. All of these cameras catching every moment of the event will likely capture a couple of funny snafus too. But ultimately it comes down to the outfits, the big winners, and the unexpected losers. Many people go online the next day for all of that anyway.

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