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Posts Tagged ‘Jimmy Kimmel’

Politicians Do a Decent Job Reading Mean Tweets About Themselves

We’re not Jimmy Kimmel‘s biggest fans, but we do like his “Celebrities Read Mean Tweets” series for illustrating two facts:

  • Twitter is a massive sh*tshow
  • Actors don’t take themselves as seriously as we think they do (or do they?)

Today NowThisNews decided to apply that great idea to the political realm with mixed results. The first one really is the best.

There’s a reason for this: in case you haven’t noticed, politicians’ feeds* are even more boring than those of, say, major PR firms.

You know it’s true.

Read more

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Jennifer Aniston and SmartWater Score Big with ‘Leaked’ Video

This week a crass, demeaning and shockingly amateur video ignited violent Anti-American uprisings throughout the Muslim world. Another amateur video sent Presidential candidate Mitt Romney’s struggling campaign into an absolute tailspin. But now, finally, a “subversive” video to laugh about.

The PR gurus over at SmartWater posted a video on YouTube that directly targets America’s greatest weakness: celebrities. Celebrities in America are the opiate of the masses that Karl Marx warned us about, so when Jennifer Aniston shows up in leaked home security footage, our culture pays attention.

Who can resist the gravitational pull of an unfettered glimpse into Jennifer Aniston’s home life? This isn’t some boring paleontologist or Supreme Court justice; this is a beautiful actress whose love life is of greater concern to many Americans than their own spouses.

And it’s all fake, of course. Read more

The iPhone 5 and the Horrible Power of Hype

Excitement is what makes life worth living–you know, the kind of joy that you experience when falling in love, having your first child…and getting your grubby little hands on Apple’s iPhone5.

Of course you’ve heard that Apple debuted the latest version of the iPhone this week amid a global carnival of hype. Hype is a very powerful tool in PR strategies; in fact, hype is so formidable that it can make intelligent, normal people delude themselves into believing in a reality that doesn’t exist.

Jimmy Kimmel proved this point by asking pedestrians to evaluate the new iPhone 5 and then handing them an iPhone 4S. Watch the video–It’s hilarious.

To PR professionals, however, this video is a chilling reminder of how desperately consumers want to be part of the Apple experience; to be part of the “cool club.” It’s exciting: the anticipation; the rumors; the art of the tease. We’re going to love the new iPhone, we promise–just give it to us. Now. Read more

Jimmy Kimmel Leads the Charge into a New Era of Late Night

Late night TV just got a wake-up call. ABC has announced that Jimmy Kimmel , best known as the co-host of “Win Ben Stein’s Money” (we kid) will soon compete with icons David Letterman and Jay Leno in the coveted 11:35pm time slot. ABC’s strategy is based on a stark but undeniable fact: As Letterman and Leno age, so do their viewers. Letterman, in fact, has agreed only to extend his contract through 2014–just long enough to best Johnny Carson’s on-air record—and Leno recently consented to a much-publicized pay cut and staff reduction.

But this isn’t your father’s 11:35pm time slot. No longer is it a lonely post-news netherworld for budding insomniacs and beleaguered parents looking to steal a drink and a laugh before bed. Today, the nightly monologue must compete with Call of Duty, Twitter surfing, Funny or Die marathons and the endless distractions emanating from our iPads and digital televisions. (At least we can still do all these things with a cocktail in hand.)

With an increase in options, however, comes a decrease in loyalty–and younger generations aren’t bonding with TV personalities like the generations that revered anchors like Walter Cronkite and late night personalities like Johnny Carson. Jimmy Kimmel is staring into the abyss, but he’s cool with that–and he should be. Read more

Get Classy with A ‘Situation’-Style Tux

A Flow Formal classy tuxedo

Not only is it President Obama’s 50th birthday (Happy Birthday Mr. Prez!), today is also the season premiere of Jersey Shore: Idiots in Italy. After three seasons of non-stop talk about the show and inexplicable amounts of money shoved in the faces of the show’s stars for everything from books to live appearances, we now have word that The Situation has signed a six-figure endorsement deal with Flow Formal, a tuxedo manufacturer.

The company says they want to target a younger demographic and is creating a line called “The Situation” in honor of their new spokesperson. And as Jimmy Kimmel said last night on his show, “Because, for a formal event, nothing says ‘classy’ like the Situation.”

Get More: Jersey Shore, MTV Shows