chihi.jpg One of the more fascinating PR reads on the Web today is the story of John Chihi (pictured at left), who has played a big role in the burgeoning PR industry in Uganda.

While PR is a global enterprise, Africa is still an evolving market with countries in their early stages of building an industry. (Chihi only began his career in Uganda in 2003.) This story from the Daily Monitor goes beyond Chihi’s CV and looks at the roots of the Ugandan PR industry. Interestingly, Chihi is the founder of the firm Mediage PR, which counts P&G and AIG among its roster of clients and partners with Ogilvy PR Worldwide, according to its website. With all of the changes happening across the continent, Africa promises to play a significant part in the PR industry’s growth.