The above video of dna13 vice chairman Dave Armon interviewing Jack O’Dwyer, founder of the O’Dwyer PR newsletter has been making the rounds. In the interview, shot at this week’s PRSA International Conference, O’Dwyer argues that PR professionals should only deal with press and not the “public.”
O’Dwyer cites a speech from John Iwata, Senior Vice President, Marketing and Communications, IBM, and stated that the web will eventually “filter down to experts, people who know what they’re talking about. And all these people on Twitter, who are saying they just brushed their teeth, they’re not the experts.”
It seems, ironically, that some of the communications were mixed up in this reporting. Iwata didn’t advise PR professionals to only deal with the press. He did say, “If you show up on the web…You need to be recognized as an expert…both knowledgeable and persuasive,” according to O’Dwyer’s reporting.