John Saunders, who has served as regional president for Fleishman-Hillard’s operations in¬†Continental Europe and Ireland, will also now¬†manage operations in the U.K. and Africa. He has served in a leadership role within the firm for about 20 years, and is replacing Kevin Bell who stepped down in January.

Saunders co-founded Pembroke Public Relations in 1982, then created Fleishman-Hillard Saunders in 1990, and eventually became regional president of Europe and Eurasia in 2007.