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Posts Tagged ‘Johns Hopkins School of Medicine’

Los Angeles Makes ‘Meatless Mondays’ Official

Farmers Market Produce We can all agree that most Americans (ourselves included) would benefit from eating a little less meat. It’s not that meat isn’t delicious or that it’s always unhealthy; it’s just that we tend to rely a little too much on beef and bread.

You may have heard of “Meatless Monday”, a public health PR campaign created in 2003 by marketing vet Sid Lerner and promoted by the Johns Hopkins School of Medicine‘s Center for a Livable Future in order to make healthy dietary choices more palatable to the otherwise distracted masses. Why Monday? Turns out we’re more receptive to healthy messages after indulging in the excesses of the average weekend (beer, football, BBQ…you know the deal).

Last week the Los Angeles City Council decided, by unanimous vote, to declare all LA Mondays “meatless” and to incorporate the message into its regular operations. What does this mean, exactly? We imagine that the subsequent PR campaign will resemble a much smaller version of Michelle Obama’s “Let’s Move!” project. The city’s mayor might even make a guest appearance on The Biggest Loser (hint hint).

Of course, the city can’t require anyone to suffer through every miserable Monday without the delicious life-giving taste of flesh…

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Are Companies Responsible for Employees’ Social Media Failures?

A rather sad story of social media misbehavior raises the question posed in the headline.

Here’s the summary: Baltimore Ravens wide receiver Torrey Smith lost his younger brother in a tragic motorcycle accident late Saturday. He started against the New England Patriots the following day, and after his team won, a certain hyper-vigilant Pats fan tweeting under the handle @katiebrady12 wrote the now-infamous message “Hey, Smith, how about you call your bro and tell him all about your wi— ohhhh. Wait. #TooSoon?”

We can all agree that this tweet was in the poorest possible taste, and the Internet quickly responded in turn, with many fans and supporters issuing harsh statements against the offending tweeter. We can only assume she received some very unpleasant messages and personal threats, because her account suddenly went private.

This is all very unfortunate, but Johns Hopkins School of Medicine ended up with a big PR problem on its hands. Why?

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