AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Posts Tagged ‘Johnson & Johnson’

Johnson’s Baby Sort-of Apologizes to Concerned Moms

You may have heard at some point over the past few years that Johnson & Johnson’s massive baby products line encountered something of a credibility problem.

A quick recap: in 2009, the Campaign for Safe Cosmetics called upon the company to remove certain proven carcinogenic ingredients from its baby shampoos. J&J promised to remove the elements and earned a spot atop the Forbes “America’s most trusted brands” list for 2011. However, a subsequent report claimed that, despite the company’s promise to make safer products, one would have to buy its “natural” shampoo (which was twice as expensive) to ensure the absence of those carcinogens.

In January, the company announced that it had reached its goal of removing certain potentially toxic chemicals but continued walking a PR tightrope by both claiming that its current products are safe and promising to remove more such ingredients by 2015. This announcement only came after a series of embarrassing recalls led to the resignation of J&J’s CEO.

That long, winding damage control road leads us to this clip, released this week and produced by RF|Binder.

The message: we hear you and send you good vibes…even though your fears are completely unfounded. Here’s the corporate statement to go along with the campaign.

Will it work? Adweek notes that it’s part of a campaign that will “see 40 more videos released throughout the rest of the year”…but will the message resonate when the company has yet to complete its ongoing chemical purge?

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

These Companies Are the ‘Best Corporate Citizens’

100BestList.pdfWhat exactly makes a company a good “corporate citizen?” In order for Corporate Responsibility Magazine to determine the answer to this question, its research team considers and documents 298 data points pertaining to seven different categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy.

The result is a list of the top 100 corporations that have done the best across the board over the past year. The newly-released 2014 list features the following companies in the top spots:

Read more

Crisis Communications Legend Lawrence Foster Dead at 88

Source: Dick Jones CommunicationsYou may not know the name or the face but you definitely know the story about the infamous Tylenol crisis of the late 1980s.

In short, seven people died as a result of cyanide-laced Tylenol pills, including a 12-year-old girl. Mass hysteria ensued and the parent company of Tylenol was practically rescued by one man — Lawrence Foster, corporate vice president of public relations for Johnson & Johnson (J&J).

He died last night at the age of 88, according to a release sent to Mediabistro and PRNewser.

A Penn State alumnus, Foster’s rapid and concise response to the national tragedy has served as a case study for Crisis Communications 101 since 1986, and will be into perpetuity.

Although a couple of people were suspected of this heinous crime (including Ted Kaczynski), no one has been formally charged. Regardless, Foster knew quick action and immediate response was the key to saving J&J from public scrutiny and private bankruptcy.

How to deal with this in front of America without destroying the reputation of the company? Three ways:

  1. Immediate product recall (31 million bottles equaling $100 million). 
  2. Cease all corporate advertising
  3. Reintroduction of the company’s top product slowly to ensure grace under fire

Although J&J was not responsible for the tampering, they assumed responsibility under Foster’s direction. He led a campaign that stated public safety first and recalled all of their capsules from the market in 1986. All Tylenol capsules were removed form the market and radio silence was instilled until this scare was eradicated.

You know those pesky child-proof caps and “tamper resistant packaging” seen on any over-the-counter medicine? That was Foster’s brainchild. J&J was the first company to promote “caplets”, which were also resistant to tampering. That is a nice move, but people still had to buy the product. How? Coupons and brand ambassadors through public speaking.

It was swift, detailed and very successful. And that was all because of Foster’s leadership.

A funeral mass will be held 10:00 a.m., Monday, Oct. 21, at The Catholic Church of the Holy Trinity, 315 1st St., Westfield, NJ. Burial will be private. In lieu of flowers contributions would be appreciated to the Central PA Food Bank, 3908 Corey Road, Harrisburg, PA 17109, or the charity of your choosing.

Deceptive Sunscreen Marketing Gets FDA Attention

As Memorial Day Weekend approaches, you’ll likely find yourself standing in the sunblock isle of your local pharmacy in preparation for barbecues, patio parties and picnics. But how do you choose the product that’s best for you and your family? If you usually feel lost in a sea of SPF numbers and buzzwords like “waterproof”, you’re not alone; the FDA has been working to crack down on sunscreen labeling for years in an effort to empower the public to make informed decisions about sun protection.

Finally, after several years of back-and-forth between regulators, watchdog agencies and companies, the FDA successfully passed new federal requirements last December, which ban potentially misleading terms like “waterproof” and require that all sunblock products provide protection from both UVA and UVB rays.

A recent survey of 1,400 sunscreen products conducted by the Environmental Working Group found that most products currently on the market meet the new requirements. While this is certainly a major step in the right direction, the regulations do not cover the long-disputed use of SPF ratings over 50, which many experts consider misleading.

Because consumers (quite reasonably) expect that SPF ratings of 100 indicate twice the protection of SPF 50, experts fear that people develop a false sense of security when using such products, leading them to stay in the sun without reapplication long after the effectiveness of the sunblock has worn off. In actuality, there is little difference between SPF 50 and anything above – while an SPF 50 product might protect against 97 percent of harmful rays, an SPF 100 product might block 98.5 percent — nowhere near a 50% improvement. Read more

Johnson & Johnson Loves You Very, Very Much

After a 10-year hiatus, Johnson & Johnson is back in the brand identity game. A slew of recent recalls, law suits and bad press, have undermined J& J’s relationship with the public and the corporate juggernaut knows it’s time for some damage control. That’s why it is targeting the golden goose of emotional marketing: your family.

Even the most cynical realms of the public can’t resist the emotional pull of the love felt between a mother and her child, a grandfather and his granddaughter, a teacher and her students. It’s “Terms of Endearment” meets Benadryl to the sound of a lobotomized version of “Sweet Child O’ Mine” by Guns N Roses for some dulled edge (or carefully calculated demographic appeal).

Anyone who grew up with Johnson & Johnson products—who didn’t?—has had a positive emotional connection with the brand since we were babies. From the comforting smell of baby powder to shampoo that doesn’t make you cry, we were raised by our moms and Johnson & Johnson products. Don’t underestimate the power of that deeply internalized association. It makes Facebook feel like a total disheveled stranger. Read more

What Are America’s 10 ‘Most Trusted’ Brands? And Why?

A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.

Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):

1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?

Read more

Spin the Agencies of Record

MWW, an independent public relations firm, has been selected to represent Sonoma County, California’s Kendall-Jackson Wine Estates.

The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.

Following a review, Johnson & Johnson has decided to retain Universal McCann of  Interpublic Group of Companies as its North American media agency. UM’s J3, the dedicated agency which handles the account, will lead the effort from its New York City and Toronto offices. Said a Johnson & Johnson spokesperson, “The review began several months ago with the objective of leveraging the company’s scale to identify cost savings and increase value. Johnson & Johnson has partnered with UM since 1973 and we look forward to continuing our strong partnership.”

The Hass Avocado Board, which promotes the health benefits of avocados and focuses on increasing avocado consumption in the U.S., has retained CRT/tanaka as its Agency of Record. After an extensive review and vetting process, CRT/tanaka was selected to provide strategic public relations programs for a new marketing communications strategy for Hass Avocados.

Read more

Johnson & Johnson Walks the PR Tightrope on Toxic Chemicals

If you’ve ever read the label on the package of any sort of processed food, you’ve undoubtedly encountered a whole host of unpronounceable, unrecognizable chemicals–so it’s really no surprise that discussions about organic practices, GMOs, and the current state of our food production/distribution system have been building steam over the past several years.

But in these increasingly health-and-environment-conscious times, consumers are growing more concerned not just with what they put in their bodies, but also what they put on their bodies. Chances are, the label on your shampoo bottle is just as unsettling as the label on your cereal box. With this in mind, several specialty lines of self-care products like Origins, Murad and others have taken full advantage of the trend toward natural ingredients, building their brands by boasting about the ingredients not included in their products.

Now, Johnson & Johnson, which makes a wide range of personal care products including everything from its famous baby shampoo to familiar drugstore brands like Neutrogena, Aveeno, and Clean & Clear, has announced that it will be phasing out harmful chemicals from its products by 2015, and from several of its baby products by 2013.

Read more

Brands Face Added Challenges Handling Global Social Media

Among the recent stories discussed not only on Facebook but also on RenRen, China’s popular social media platform: Chinese Vice President Xi Jinping’s visit to the U.S.,  Jeremy Lin’s winning record with the New York Knicks, and Malachy the Pekingese dog’s top prize at the Westminster Dog Show.

Social networks launched outside the U.S. that have caught on in other countries were among the topics covered at a panel hosted by Cohn & Wolfe and moderated by Chad Latz, their digital practice president. The event took place during Social Media Week in New York  on Thursday. Global brands’ social strategies, content sharing, global listening, and cause marketing were also on the agenda.

Click through for a few key takeaways.

Roll Call: New Offices & More Acquisitions

Kiersten Hollars

Chandler Chicco Companies (part of inVentiv Health) has acquired two German healthcare firms: Haas & Health Partner Public Relations and SanCom Creative Communication Solutions. CCC took a 19.9 percent interest in these firms in 2008. The acquisitions add 33 staffers (23 from the former, 10 from the latter), bringing Chandler Chicco’s staff total to 380 around the world. Both firms will continue with their current names and leadership.

Michael Sneed has been named VP of global corporate affairs at Johnson & Johnson, effective January 1, Ad Age reports. He will lead the global marketing and PR efforts as the company tries to comeback from a series of recalls. Brian Perkins, corporate VP of corporate affairs, will retire in March, but the company insists that Sneed is taking a broader role and is not replacing Perkins. The company is has also had a number of layoffs in the marketing area. Recalls since 2009 have cost the company $1 billion in sales, the story says.

Read more

NEXT PAGE >>