Johnson & Johnson - PRNewser

Johnson & Johnson Loves You Very, Very Much

James F. Thompson — Thu, 25 Apr 2013 14:34:03 +0000

After a 10-year hiatus, Johnson & Johnson is back in the brand identity game. A slew of recent recalls, law suits and bad press, have undermined J& J’s relationship with the public and the corporate juggernaut knows it’s time for some damage control. That’s why it is targeting the golden goose of emotional marketing: your family.

Even the most cynical realms of the public can’t resist the emotional pull of the love felt between a mother and her child, a grandfather and his granddaughter, a teacher and her students. It’s “Terms of Endearment” meets Benadryl to the sound of a lobotomized version of “Sweet Child O’ Mine” by Guns N Roses for some dulled edge (or carefully calculated demographic appeal).

Anyone who grew up with Johnson & Johnson products—who didn’t?—has had a positive emotional connection with the brand since we were babies. From the comforting smell of baby powder to shampoo that doesn’t make you cry, we were raised by our moms and Johnson & Johnson products. Don’t underestimate the power of that deeply internalized association. It makes Facebook feel like a total disheveled stranger. continued…

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What Are America’s 10 ‘Most Trusted’ Brands? And Why?

Patrick Coffee — Thu, 14 Feb 2013 15:58:30 +0000

A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.

Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):

1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?

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Spin the Agencies of Record

James F. Thompson — Wed, 21 Nov 2012 16:33:16 +0000

MWW, an independent public relations firm, has been selected to represent Sonoma County, California’s Kendall-Jackson Wine Estates.

The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.

Following a review, Johnson & Johnson has decided to retain Universal McCann of Interpublic Group of Companies as its North American media agency. UM’s J3, the dedicated agency which handles the account, will lead the effort from its New York City and Toronto offices. Said a Johnson & Johnson spokesperson, “The review began several months ago with the objective of leveraging the company’s scale to identify cost savings and increase value. Johnson & Johnson has partnered with UM since 1973 and we look forward to continuing our strong partnership.”

The Hass Avocado Board, which promotes the health benefits of avocados and focuses on increasing avocado consumption in the U.S., has retained CRT/tanaka as its Agency of Record. After an extensive review and vetting process, CRT/tanaka was selected to provide strategic public relations programs for a new marketing communications strategy for Hass Avocados.

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Johnson & Johnson Walks the PR Tightrope on Toxic Chemicals

Elizabeth S. Mitchell — Thu, 23 Aug 2012 14:22:16 +0000

If you’ve ever read the label on the package of any sort of processed food, you’ve undoubtedly encountered a whole host of unpronounceable, unrecognizable chemicals–so it’s really no surprise that discussions about organic practices, GMOs, and the current state of our food production/distribution system have been building steam over the past several years.

But in these increasingly health-and-environment-conscious times, consumers are growing more concerned not just with what they put in their bodies, but also what they put on their bodies. Chances are, the label on your shampoo bottle is just as unsettling as the label on your cereal box. With this in mind, several specialty lines of self-care products like Origins, Murad and others have taken full advantage of the trend toward natural ingredients, building their brands by boasting about the ingredients not included in their products.

Now, Johnson & Johnson, which makes a wide range of personal care products including everything from its famous baby shampoo to familiar drugstore brands like Neutrogena, Aveeno, and Clean & Clear, has announced that it will be phasing out harmful chemicals from its products by 2015, and from several of its baby products by 2013.

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Brands Face Added Challenges Handling Global Social Media

Nancy Lazarus — Mon, 20 Feb 2012 13:05:01 +0000

Among the recent stories discussed not only on Facebook but also on RenRen, China’s popular social media platform: Chinese Vice President Xi Jinping’s visit to the U.S., Jeremy Lin’s winning record with the New York Knicks, and Malachy the Pekingese dog’s top prize at the Westminster Dog Show.

Social networks launched outside the U.S. that have caught on in other countries were among the topics covered at a panel hosted by Cohn & Wolfe and moderated by Chad Latz, their digital practice president. The event took place during Social Media Week in New York on Thursday. Global brands’ social strategies, content sharing, global listening, and cause marketing were also on the agenda.

Click through for a few key takeaways.

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Roll Call: New Offices & More Acquisitions

Tonya Garcia — Wed, 14 Dec 2011 11:44:17 +0000

Kiersten Hollars

Chandler Chicco Companies (part of inVentiv Health) has acquired two German healthcare firms: Haas & Health Partner Public Relations and SanCom Creative Communication Solutions. CCC took a 19.9 percent interest in these firms in 2008. The acquisitions add 33 staffers (23 from the former, 10 from the latter), bringing Chandler Chicco’s staff total to 380 around the world. Both firms will continue with their current names and leadership.

Michael Sneed has been named VP of global corporate affairs at Johnson & Johnson, effective January 1, Ad Age reports. He will lead the global marketing and PR efforts as the company tries to comeback from a series of recalls. Brian Perkins, corporate VP of corporate affairs, will retire in March, but the company insists that Sneed is taking a broader role and is not replacing Perkins. The company is has also had a number of layoffs in the marketing area. Recalls since 2009 have cost the company $1 billion in sales, the story says.

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Everyone in the World Reacts to the U.S.’s S&P Downgrade

Tonya Garcia — Mon, 08 Aug 2011 16:26:19 +0000

President Obama speaking about the S&P downgrade today. Photo: Chip Somodevilla, Getty Images

The Dow has closed down 617 points. And the devil is making more Satan sandwiches on the S&P 500, which closed down 6.66 percent.

Unfortunately, President Obama‘s oratory gifts couldn’t turn things around. He finally commented on the S&P downgrade that has sent markets reeling, saying the U.S. is still a “triple-A country” and that the nation is “still a safe bet for investors.” But with the statement’s focus on deficits rather than jobs, Washington Post columnist Jena McGregor gives the speech the thumbs down. Business Insider goes a step further, calling the statement “disastrous.”

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Spin the Agencies of Record

Tonya Garcia — Fri, 29 Jul 2011 13:41:54 +0000

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

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F-H Makes List of Top Companies for Female Executives

Tonya Garcia — Wed, 16 Mar 2011 12:36:28 +0000

Fleishman-Hillard has made the National Association for Female Executives‘ (NAFE) list of “Top 50 Companies for Executive Women.” Others on the list include Aetna, Johnson & Johnson, IBM, and Wal-Mart. Among those on the list for top non-profits for executive women are the March of Dimes Foundation and the Moffitt Cancer Center.

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J&J Tops CSR Index

Tonya Garcia — Wed, 20 Oct 2010 10:31:43 +0000

The Boston College Center for Corporate Citizenship and Reputation Institute (there’s a whole center for CSR!) has released the 2010 Corporate Social Responsibility Index, a report it has put out for three years. Johnson & Johnson tops the list followed by The Walt Disney Company and Kraft Foods respectively. For the entire top ten, click here.

The index is based on a survey of 7,790 consumers, who are asked about how the companies treat its stakeholders, including employees and the global community. The study also found that a good reputation for CSR also impacts a company’s reputation in areas like citizenship and governance. Financial services companies were at the bottom of the list.

Studies show that millennials are seeking out jobs and careers that have meaning attached to them. And, judging by some of the workshops at the PRSA conference this week – there were two discussions about cause marketing one day, both with packed audiences – CSR is still important to many organizations. Effectively implementing socially responsible programs is still a work in progress for many.

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Everything You Own Needs to be Returned

Tonya Garcia — Mon, 30 Aug 2010 15:10:06 +0000

Each day it seems we’re assailed with more recall notices. Just in the past week, those with metal hips from Johnson & Johnson unit DePuy Orthopaedics found out they have to send them back. Toyota had another recall, this time involving 1.1 million of its 2005 through 2008 Matrix and Corolla models. And before you return your car, return the GPS because Garmin recalled over one million of its nuvi devices.

Ad Age asked a few PR professionals about the impact that all of these recall announcements will have on consumers. “The transparency driven by social media is prompting companies to make different decisions about what they do around quality issues than they would have in the past,” said Gary Stockman, CEO of Porter Novelli.

Still, Stockman acknowledges that all of the recalls can have a desensitizing effect. (H&K‘s U.S. director of risk management and crisis communication Chris Gidez also talks about “recall fatigue” in the story.) The magazine conducted a poll of 100 of its readers and found that 24 percent don’t care about the recall messages. Widespread disregard for a recall could have serious consequences for a company as well. Will we see changes in the ways companies make recall announcements because they’ve become so common?

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