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Posts Tagged ‘Johnson & Johnson’

Everyone in the World Reacts to the U.S.’s S&P Downgrade

President Obama speaking about the S&P downgrade today. Photo: Chip Somodevilla, Getty Images

The Dow has closed down 617 points. And the devil is making more Satan sandwiches on the S&P 500, which closed down 6.66 percent.

Unfortunately, President Obama‘s oratory gifts couldn’t turn things around. He finally commented on the S&P downgrade that has sent markets reeling, saying the U.S. is still a “triple-A country” and that the nation is “still a safe bet for investors.” But with the statement’s focus on deficits rather than jobs, Washington Post columnist Jena McGregor gives the speech the thumbs down. Business Insider goes a step further, calling the statement “disastrous.”

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Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

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F-H Makes List of Top Companies for Female Executives

Fleishman-Hillard has made the National Association for Female Executives‘ (NAFE) list of “Top 50 Companies for Executive Women.” Others on the list include Aetna, Johnson & Johnson, IBM, and Wal-Mart. Among those on the list for top non-profits for executive women are the March of Dimes Foundation and the Moffitt Cancer Center.

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J&J Tops CSR Index

The Boston College Center for Corporate Citizenship and Reputation Institute (there’s a whole center for CSR!) has released the 2010 Corporate Social Responsibility Index, a report it has put out for three years. Johnson & Johnson tops the list followed by The Walt Disney Company and Kraft Foods respectively. For the entire top ten, click here.

The index is based on a survey of 7,790 consumers, who are asked about how the companies treat its stakeholders, including employees and the global community. The study also found that a good reputation for CSR also impacts a company’s reputation in areas like citizenship and governance. Financial services companies were at the bottom of the list.

Studies show that millennials are seeking out jobs and careers that have meaning attached to them. And, judging by some of the workshops at the PRSA conference this week – there were two discussions about cause marketing one day, both with packed audiences – CSR is still important to many organizations. Effectively implementing socially responsible programs is still a work in progress for many.

Everything You Own Needs to be Returned

Each day it seems we’re assailed with more recall notices. Just in the past week, those with metal hips from Johnson & Johnson unit DePuy Orthopaedics found out they have to send them back. Toyota had another recall, this time involving 1.1 million of its 2005 through 2008 Matrix and Corolla models. And before you return your car, return the GPS because Garmin recalled over one million of its nuvi devices.

Ad Age
asked a few PR professionals about the impact that all of these recall announcements will have on consumers. “The transparency driven by social media is prompting companies to make different decisions about what they do around quality issues than they would have in the past,” said Gary Stockman, CEO of Porter Novelli.

Still, Stockman acknowledges that all of the recalls can have a desensitizing effect. (H&K‘s U.S. director of risk management and crisis communication Chris Gidez also talks about “recall fatigue” in the story.) The magazine conducted a poll of 100 of its readers and found that 24 percent don’t care about the recall messages. Widespread disregard for a recall could have serious consequences for a company as well. Will we see changes in the ways companies make recall announcements because they’ve become so common?

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