Edelman has released the results from the fifth annual “Value, Engagement and Trust in the Era of Social Entertainment” survey (formerly known as the “Trust in Entertainment” survey), finding that different age groups prefer to get their entertainment from different devices.
Overall, more people are using their laptops. In the U.S., 53 percent of respondents said they spent more time on their laptop computers over the past year, and 59 percent in the U.K. responded in kind.
But, more 18- to 29-year-olds (43 percent in the U.S. and 42 percent in the U.K.) said they would want access to entertainment on their mobile devices than other groups. Among 30- to 44-year-olds, those percentages were 30 percent in the U.S. and 25 percent in the U.K. And for 45- to 54-year-olds, the numbers were 20 percent in the U.S. and 21 percent in the U.K.
Overall, the study found that younger audiences want access across more platforms.