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Posts Tagged ‘Jon Higgins’

Ketchum Shuffles Its Tech Leadership

ketchum_logoIn what looks like a strong pivot toward the tech sector, Ketchum orchestrated a game of musical chairs involving several top executives within its San Francisco-based Access Communications shop and its Global Technology Practice this week.

Partner Susan Butenhoff, who founded Access and served as both president and CEO there until this week, will now serve as director of the firm’s tech practice while retaining the title of chief at Access.

Matthew Afflixio, who worked under her as EVP/creative director, has been promoted to president.

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Ketchum Acquires Moscow Firm

Ketchum has announced another industry acquisition: it has acquired Moscow-based firm Maslov PR. The firm will be rebranded as Ketchum Maslov and led by Michael Maslov, MD and founder of Maslov PR, and his business partner Serguey Chumin. They will report to Jon Higgins, Ketchum senior partner and CEO, international.

The firms have had an existing 15-year affiliate relationship. Maslov was previously a full-service agency offering services in areas including brand marketing communications, public affairs, and crisis communications. The firm established a relationship with the Russian government in 2006, working on behalf of the Russian presidency of the G8. Ketchum Maslov will continue to work with the Russian Federation.

Ketchum is part of Omnicom Group, which announced its quarterly earnings today as well. Click here for more.