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Posts Tagged ‘Jonathan Ive’

First Kit Kat Android Video Subtly Snarks on Apple

Kit Kat and Google Android picked the best possible time to reveal their new partnership: right after Labor Day when news organizations need big stories to turn their content trickles into floods. The Android upgrade’s first video spot is brilliant too, as it subtly but unmistakably snarks on Apple’s reputation as the king of all things “high design”. It’s brand identity in action.

The clip succeeds on more than one level: beyond making fun of tech’s obsession with streamlined products and design-geek details, it also clearly recalls spots starring Jonathan Ive, Apple‘s SVP wunderkind who inspired stories of a company-wide post-Jobs makeover.

Here’s one of his clips in case you missed the resemblance (and yes, it is more than a little over the top):

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Is Apple’s Design Sense Dated?

For a company often praised for its sleek, hyper-modern design aesthetic, Apple seems conflicted about the future of its user interfaces. In the wake of a staffing shake-up that went under-reported thanks to Hurricane Sandy, the company seems to be in the midst of a subtle but certain visual re-branding.

A New York Times report that will get a lot of design nerds excited notes the importance of the Monday departure of mobile software development leader and Steve Jobs loyalist Scott Forstall, who was dedicated to the company’s current “retro”, real-world visual style. A few widely maligned examples of that old-school aesthetic include this faux-leather “find my friends” app:

Don’t think any Apple fans will miss that one. A podcast app modeled after an old-timey tape machine won’t be a big loss either:

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