Yesterday’s Facebook Marketing Conference generated lots o’ news — a new Reach Generator and more data (real-time analytics are also coming), for example. AllFacebook has gathered up some reaction from the tech industry.

But clearly the item making the most waves among PR pros is Facebook Timeline for Brands. Our guest columnist for this week, Brandware Public Relations social media and digital manager Jared Degnan, offered up four reasons why marketers would love it. Now that Timeline has been made official, AllFacebook also offers seven things you need to know, and Mashable looks specifically at six things that will be critical for marketers, with their complete overview here.

Publicists, brands, and other communicators using Timeline will have to decide on the brand message they want to put front-and-center for Facebook fans and which images best convey that message. Moreover, the commitment to engaging on Facebook now requires more work and more interaction.

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