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Posts Tagged ‘Jose Canseco’

Jay-Z’s Newest Gig: Big-Name Sports Agent or Marketing Man?

Jay-ZYou may have heard something about Shawn “Jay-Z” Carter’s decision to expand his business empire into the world of sports management and PR. You may have also heard about the newly-founded Roc Nation Sports‘s first big win — swiping New York Yankees all-star Robinson Cano from Scott Boras, the most powerful agent in baseball. Makes for a nice press release, doesn’t it?

This is all well and good, but it raises a question: what, exactly, is Jay-Z’s role in this venture? Is he really a sports rep, or is he just doing his usual thing as master of promotional initiatives?

Something tells us that this latest story is closer to Carter’s relationship with the Brooklyn Nets than the traditional sports rep game. While the Nets paraded the rapper/mogul in front of any media outlet that would listen in 2012 (aka all of them), hyping his managerial skills and his participation in the team’s logo and jersey design, Jay-Z ‘s responsibilities within the organization are minimal. He owns a tiny share of the property, and the part he played in the Nets’ debut clearly had a lot more to do with getting press coverage than actively guiding operations.

(On a side note, we find it a little curious that Jay chose to slam the very media that fawned over him for “diminishing” his stake in the Nets.)

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PR Fail: Oprah Interview Hurt Lance Armstrong

Lance Armstrong We know, we know: you’re sick of hearing about Lance Armstrong. Trust us, we are too. Still, we thought we’d take a minute to report the results of the latest polls, because they reveal a couple of interesting things that happen to give us a bit of pleasure via schadenfreude:

First, people were actually growing more sympathetic toward Lance before Oprah indulged him:

  • Last October, 49% of Americans thought he should have to forfeit all his Tour de France medals.
  • That number had dropped to 37% a couple of weeks ago.
In other words, he was doing alright because, despite the fact that many people had begun to realize that he is a lying douche, some still wanted him to win in the end. But now? Not so much.*