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Posts Tagged ‘Joseph Assad’

Roll Call: ‘W,’ MWW (Again), Disney, and More

W magazine has named its first-ever executive director of creative services and marketing, Ed Romaine, starting August 16. He was previously the director of integrated marketing at Elle. [via FishbowlNY]

MWW Group (which has been doing a lot of hiring lately) has brought on Traci Carpenter as its director of speechwriting and content, a new position. Carpenter has previously served as senior speechwriter for President Bill Clinton, the William J. Clinton Foundation, and New York Governor Andrew Cuomo.

Kathryn Kranhold has joined the Walt Disney Co. as SVP of corp comms. She was previously at Brunswick Group working with clients on crisis, litigation, and financial issues and was once a reporter at the Wall Street Journal. She’s reporting to Zenia Mucha, Disney’s EVP of corporate communications. [via Variety]

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SPIN Magazine Names BNC Agency of Record

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SPIN magazine has retained BNC (Bragman Nyman Cafarelli) as agency of record for all marketing communications. BNC will work to promote magazine and web editorial content, as well as the company’s upcoming 25th anniversary celebration in 2010, which will include “commemorative issues, live concerts and other programming elements.”

“We are tremendously excited to help make the world take note of the extraordinary work SPIN is doing in print, on the Web and through their exceptional events series,” said Joseph Assad, Executive Vice President and General Manager, BNC. SPIN‘s circulation is currently at 540,000.

BNC has worked with “more than 100 celebrities” said Assad, including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com.