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Posts Tagged ‘Joseph Kony’

Kate Spade Might Need to Rethink This Campaign

Kate Spade‘s newly designed bags are obviously supposed to read “I Heart Kate Spade New York” rather than “I Heart (Genocidal Guerilla Theocrat Dictator Joseph) Kony“, who was the subject of one of 2012′s most successful social media advocacy campaigns. Surely we remember #Kony2012, right?

He’s probably still too obscure to require any apologies from Kate Spade reps, and this isn’t the first time the brand has co-opted the played-out NY graphic. But this pic was all over Twitter last night, and we have to wonder how they missed the connection.

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Kony 2012 Campaign Shows Going Viral Has Consequences

Since last we wrote about the massive popularity of the Kony 2012 campaign, the documentary video created by the group Invisible Children has gone on to become the most viral video in history. Focused on the Lord’s Resistance Army and its leader Joseph Kony, the video reached 100 million views in just six days, beating out Susan Boyle, Lady Gaga, and Rebecca Black.

But that massive viral wave has come with criticism as well as global notoriety. Responses have come from all directions — from the government of Uganda to the leaders of Invisible Children. Moreover, it appears that Jason Russell, the co-founder of Invisible Children and the filmmaker behind the documentary, has cracked under the pressure. He’s been caught on video ranting while taking a naked walk on the streets of San Diego.

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‘Kony 2012′ Campaign Goes Viral, Stirs Up Praise, Criticism

“Kony 2012″ was huge before we fully knew what it was. A campaign to raise awareness about a man wanted by the International Criminal Court who’s been on the loose for more than 20 years actually succeeded in doing that while also bringing both praise and criticism upon the organizing group. In less than five days.

Let’s start with the basics: a San Diego-based organization called Invisible Children released a documentary for the “Kony 2012″ campaign on Monday in an effort to bring widespread infamy upon Joseph Kony, leader of the Lord’s Resistance Army. The LRA rampaged across Uganda, kidnapping children and forcing them to commit atrocities. As a result, Kony is wanted by the ICC for war crimes and crimes against humanity.

Jason Russell, co-founder of Invisible Children, visited Uganda a decade ago, met a young boy, Jacob, who had been both a kidnapped member of the LRA and a victim of its horrendous cruelty; he watched as a member of the group murdered his brother.

Fast-forward and Russell has made a 30-minute video that has gone viral in a matter of days, leading to appearances on the Today show, awareness from government leaders and celebrities including Ryan Seacrest, lengthy coverage in The New York Times and other top-tier media outlets, and skyrocketing sales of the $30 “action kits” created for the campaign.

Though we know this well enough already, the first thing that we all marvel at is how fast social media makes things move.

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