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Posts Tagged ‘Josh Gottheimer’

Burson-Marsteller EVP Leaves To Join FCC as Senior Counselor to Chairman

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Federal Communications Commission Chairman Julius Genachowski announced today the appointment of Josh Gottheimer as Senior Counselor to the Chairman.

He currently serves as the Executive Vice President, Worldwide at Burson-Marsteller, and before that, was the Director of Strategic Communications at Ford Motor Company.

Gottheimer will serve as the Chairman’s strategic advisor on a wide range of policy and legal matters. “He will have oversight over the legislative, communications, intergovernmental affairs, and public liaison functions of the agency,” according to the release.

He also served as Special Assistant to the President and Presidential Speechwriter to President Bill Clinton and helped draft the State of the Union addresses in 1999 and 2000.

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Burson-Marsteller Hires Veteran D.C. Reporter John Mercurio

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Burson-Marsteller has hired John Mercurio, executive editor at the National Journal’s Hotline, as a director in the agency’s media practice.

In another sign that “content creation” continues to be one of the big trends in the PR industry, see Burson vice president Josh Gottheimer‘s quote in the release:

John’s political expertise and judgment will add even more depth to our newsroom.

Mercurio has previously served as political editor at CNN and campaign reporter at Roll Call.

Burson-Marsteller Hires Gavin Newsom’s Former Comm. Director

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In another high-profile hire by WPP-owned Burson-Marsteller, political heavyweight Nathan Ballard joins the firm as managing director in the San Francisco office.

Ballard was communications director to San Francisco Mayor Gavin Newsom since November of last year, and was one of a string of high-profile staffers to resign. He returned to his own consultancy, Nathan Ballard Communications (with cool URL: www.earned-media.com) before joining Burson. He brings deep connections to Democratic party politics in California in an inevitable time of change in the state.

Before putting in two years with Newsom, Ballard spent four years consulting to labor unions, nonprofits, law firms, and political candidates and initiatives. Before that, he was the Democratic National Committee’s communications director in California, worked on the John Kerry and Wesley Clark presidential campaigns, and was communications director for the California Labor Federation, AFL-CIO.

Ballard will report to EVP Josh Gottheimer. A spokesperson for Burson tells us Ballard is in negotiations to bring some of his clients with him.

Burson-Marsteller Staffs Up With ABC News, Newsweek, MSNBC & MS&L Vets

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A number of veteran journalists, and one PR executive have joined Burson-Marsteller, the agency announced today.

The new hires include Newsweek senior editor David Noonan, former MSNBC producer Angelena Abate and Barbara Shear, former Senior Vice President at MS&L. All have been named Directors in the agency’s US Media Practice.

In addition, the practice has also hired Ronna Waldman as a Manager and Abby Huntsman as an Associate. Both were formerly of ABC News.

Noonan, Abate, Shear, Waldman and Hunstman will be based in New York and report to Burson-Marsteller Executive Vice President Worldwide and Chair of the U.S. Media Practice Josh Gottheimer.

A Burson-Marsteller spokesperson confirmed to PRNewser that these are new positions at the agency.

RELATED: Burson-Marsteller Staffs Up With ABC News, Newsweek, MSNBC & MS&L Vets

Gawker Pitches a Tent Over Mark Penn, Again

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Gawker obtained an internal Burson-Marsteller email that plainly asks senior management to use CEO Mark Penn’s latest Wall Street Journal “Microtrends” column as a marketing tool to pitch potential clients.

This particular column was about “Glamping,” i.e. glamorous camping. BM EVP and former Bill Clinton speechwriter Josh Gottheimer sent an email to the very top people suggesting they use the column as an excuse to call the national campground association, Coleman, “or emi ll beam etc.” and set up meetings for “mjp.” I assume he meant L.L. Bean, and either REI or EMS.

Illustrating what I call the “Denton Model” of blogging, former PRWeek reporter Hamilton Nolan weaves solid reporting with a full-dredge of all negative news Penn has been involved in, most notably his being spun out of the Hillary Clinton campaign for conflicts of interest. Once you’re in Gawker’s crosshairs, you can’t get out.

Business development is a bare knuckle game so we can’t really fault Gottheimer’s tactic. Nolan also takes a shot at Dow Jones and their Code of Ethics, and makes a stronger a point about the business of these softer trend op-eds.

What never fails to surprise me about these emails though, is the needless typos and errors for the sake of looking really, really busy. It’s better to be clear.

Former White House Press Secretary Dana Perino Joins Burson-Marsteller

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Breaking: Former White House Press Secretary Dana Perino has joined Burson-Marsteller as “Chief Issues Counselor” for the U.S. Perino held the post of White House Press Secretary under President George W. Bush from 2007- 2009. She will report to B-M Global Executive Vice President Josh Gottheimer as part of the firm’s Issues and Crisis Group.

“Dana is the latest addition to an already deep bipartisan bench of former presidential advisers…She has performed one of the most demanding jobs in Washington. We know the skills and judgment she honed in her time at the White House will serve our clients well,” said B-M CEO Mark Penn in a statement.

It looks like Burson gave The Wall Street Journal the exclusive, and an interview with Penn. The story “Bush Aide Perino to Join Firm Led by Clinton Adviser” by John D. McKinnon appeared on WSJ.com about one hour before PRNewser received the official release from a B-M spokesperson.

McKinnon reports that Perino, “likely will focus on communications strategies for clients in the looming Washington policy debates over issues such as energy, climate change and health care. She may also develop business among newer defense and technology firms.”